- Avon to be first direct
sales beauty company available on Rappi, an on-demand delivery
service with over one million users in Brazil
- Pilot in Brazil and
Colombia will provide customers
with delivery of Avon cosmetics
within two hours of purchase
- Trial expanding to other cities in Latin America
LONDON, Jan. 14, 2019
/PRNewswire/ -- Avon Products, Inc. (NYSE: AVP) has announced
the launch of a new partnership with Rappi, an on-demand delivery
service. In the initial pilot more than 100 Avon products will be
available for two-hour delivery through selected Avon Representatives to customers in São Paulo
in Brazil, and Bogotá and
Medellin in Colombia.
The partnership with Rappi will enable Avon Representatives in the pilot group to
deliver a rapid, high-quality and responsive experience to
customers in Brazil, Avon's largest market and one of the biggest
beauty markets in the world. Consumers can order online with a
two-hour fulfilment option, thereby allowing Avon's Representatives to provide a personal,
high-quality and differentiated customer experience to their
communities.
Rappi has over one million subscribers in Brazil, and a growing presence across
South America. The pilot service
is expected to expand to other cities within Brazil and to major cities in Argentina, Chile and Mexico during the first half of 2019.
José Vicente Marino, Executive
Vice President and General Manager, Avon Brazil said: "We're
delighted to be trialing this partnership with Rappi to provide a
really easy way for our top-selling Representatives to serve their
customers better and faster. It isn't just a delivery solution but
potentially a whole new approach to connect with consumers. We look
forward to seeing the results as the pilot expands."
The partnership represents one element of the transformation
plan to 'Open Up Avon' by improving access to Avon products for customers anywhere, anytime.
With a new focus on transforming and expanding the e-commerce
experience for its customers, Avon
is becoming a digital-first, fast-beauty brand to respond to
changing demand from customers looking for faster access to new
beauty products.
Jan Zijderveld, Avon Chief Executive Officer, said: "Today's
announcement is an exciting step in our efforts to open up
Avon to new strategic partnerships
to better serve our customers, support our Representatives and grow
our business. We expect to scale this and similar delivery
services to meet the current and future expectations of our
Representatives and their customers. This is just one example of
how we're transforming Avon, and
we aim to make similar services available far more widely in
2019."
ABOUT AVON
Avon is the Company that for 130
years has proudly stood for beauty, innovation, optimism and, above
all, for women. Avon products include well-recognized and
beloved brands such as ANEW, Avon Color, Avon Care, Skin-So-Soft,
and Advance Techniques sold through approximately 6 million active
independent Avon Sales Representatives. Learn more
about Avon and its products
at www.avoncompany.com
ABOUT RAPPI
Rappi is a mega high growth, Series C,
consumer tech startup looking to be the everything store of
Latin America. Rappi is a
marketplace that connects users who want to purchase prepared
foods, groceries, clothes, cosmetics and virtually anything with
independent contractors who can fulfill those needs. Rappi already
operates in Colombia, México,
Brazil, Argentina & Chile and is looking to grow rapidly across
South America. More information
can be found at www.rappi.com.
Forward-Looking Statements
This press release
contains "forward-looking statements" that are made pursuant to the
safe harbor provisions of the Private Securities Litigation Reform
Act of 1995, including statements relating to delivery services and
new strategic partnerships. Because forward-looking
statements inherently involve risks and uncertainties, actual
future results may differ materially from those expressed or
implied by such forward-looking statements. These risks and
uncertainties include, but are not limited to, the possibility of
business disruption, competitive uncertainties, and general
economic and business conditions in Avon's markets as well as the other risks
detailed in Avon's filings with
the Securities and Exchange Commission. Avon undertakes no obligation to update any
statements in this press release for changes that happen after the
date of this release.
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SOURCE Avon Products, Inc.