Phunware Awarded Patent for Indoor/Outdoor Mobile Device Location Monitoring
January 10 2019 - 8:30AM
Today Phunware (NASDAQ: PHUN), a leading enterprise cloud platform
for mobile which provides software, solutions, data and services
for brands worldwide, announced that it has been granted U.S.
Patent No. 10,038,972, Monitoring Outdoor and Indoor Regions with
Mobile Devices. This patent adds to Phunware’s growing IP portfolio
of 13 patents and 6 patents-pending.
The ability to engage mobile users based on their ever-changing
real-time location is a core capability of Phunware's
Multiscreen-as-a-Service (MaaS) platform. In daily life, mobile
users constantly move between indoor and outdoor locations.
Seamlessly detecting and managing location transition to enable
personalized experiences based on a user’s surroundings is critical
for brands wanting to have proximity-based interactions with their
audiences, as well as organizations that offer a combination of
indoor wayfinding plus mobile messaging and engagement, such as
hospital systems, residential and corporate campuses, entertainment
venues, airports, retail locations and others.
Managing this using the tools from the underlying mobile
operating system directly can make it very difficult to achieve a
high degree of accuracy while, at the same time, balancing that
with battery performance, which is why Phunware invested the
research and development required to optimize this process.
Mobile operating systems allow devices to monitor location-based
information associated with outdoor as well as indoor regions, but
the operating system may limit the number of resources utilized to
do so. As such, it is beneficial for an application operating on a
mobile device to preferentially allocate that device’s monitoring
resources based on user location in order to ensure accuracy and to
provide the most personalized and valuable experience for
users.
The Phunware system and method for leveraging location-based
regions and location updates from the underlying operating system
is architected to efficiently minimize device resource usage, while
still preserving the ability to detect if a device is inside or
outside any given number of location regions.
“High quality, accurate experiences are key to success in mobile
and digital transformation for brands,” said Phunware’s EVP of
Product and Engineering, Matt Lindenberger. “Our software enables
companies to take advantage of location-based information to bring
those experiences to life, and the award of this patent is
validation of the uniqueness of our value proposition for our
customers.”
About Phunware
Phunware is the pioneer of Multiscreen as a Service (MaaS), a
fully integrated enterprise software platform for mobile that
provides companies the products, solutions and data and services
necessary to engage, manage and monetize their mobile application
audiences globally at scale that allows brands to engage, manage
and monetize their anytime, anywhere mobile application users
worldwide. Phunware helps the world’s most respected brands create
category-defining mobile experiences, with more than one billion
active devices touching its platform each month. For more
information about how Phunware is transforming the way consumers
and brands interact with mobile in the virtual and physical worlds,
visit www.phunware.com and follow @phunware on all social media
platforms.
Contact:
Chris Orzeske
1-855-521-8485
7800 Shoal Creek Boulevard #230 S
Austin, TX 78757
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