Serious Skincare Launch Proves Victorious at Evine
January 10 2019 - 8:03AM
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform
interactive video and digital commerce company (evine.com), today
announced the successful debut of Serious Skincare on its network.
“Last weekend is an example of the magic of interactive video
commerce at Evine,” said Bob Rosenblatt, Chief Executive Officer at
Evine. “We expected the momentum would be big, given the brand’s
large customer base. But we were especially pleased with how the
Serious Skincare customer who hadn’t shopped with us before
embraced our network. We are also delighted with Evine shoppers’
reaction to the new brand.”
“I am beyond pleased,” said Jennifer Flavin-Stallone, co-founder
of Serious Skincare. “So many people had a hand in this launch, and
I couldn’t be more thrilled with the reception of Serious Skincare
by both the network and customers. We are so happy to be home with
Evine, and we can’t wait to share more during our next visit from
Evine’s Los Angeles studio on January 25.”
Serious Skincare’s premiere included 17 live hours, with over
50% of customers opting into a subscription program to receive
ongoing shipments to replenish their supply. During the debut, 11
items sold out, including the Microcurrent EGG, Anti-Aging Retinol
Serum Duo and Reverse Uplift Kit. The brand brought in over 3.5
times more new customers than average for the beauty category, and
the network saw high engagement rates from viewers across on-air
and social media platforms. Over 50 testimonial calls were received
during the live television shows – including one from Jennifer’s
husband, Sylvester Stallone – and Evine Facebook Live streamed
shows saw the highest viewership in the prior twelve months. The
network expects momentum to grow as brand awareness increases with
each Serious Skincare visit.
Viewers can watch Evine via cable and satellite, mobile apps and
live streaming online at www.evine.com. Evine airs on DIRECTV
channels 73 and 316, DISH Network channel 134, Apple TV,
Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the
nation's top cable providers. Find Evine in your
area: bit.ly/1CNa450.
For more information on Serious Skincare, visit
www.evine.com/SeriousSkincare. For more information on Evine,
visit www.evine.com.
About Evine Evine Live Inc. (NASDAQ:EVLV)
operates Evine, a multiplatform interactive digital commerce
company that offers a mix of proprietary, exclusive and name brands
directly to consumers in an engaging and informative shopping
experience via television, online and mobile. Evine reaches more
than 87 million television homes with entertaining content in a
comprehensive digital shopping experience 24 hours a day.
About Serious Skincare Founded over two decades
ago to address acne and problematic skin, Serious Skincare provides
sensible and effective solutions to a myriad of skincare and
cosmetic issues. The brand creates transformative skincare and
cosmetics that are affordable and accessible to all. While trying
to overcome devastating acne as a young model, co-founder Jennifer
Flavin-Stallone discovered Serious Skincare after looking
everywhere for a solution. Since then, the line has experienced
huge success and is continuing to be an industry leader within the
beauty and cosmetic arena.
Safe Harbor Statement under the Private Securities
Litigation Reform Act of 1995This release contains
statements, estimates, projections, guidance or outlooks that
constitute “forward-looking” statements as defined under U.S.
federal securities laws. Generally, the words “believe,” “expect,”
“intend,” “estimate,” “anticipate,” “plan,” “project,” “should” and
similar expressions identify forward-looking statements, which
generally are not historical in nature. These statements may
contain information about our prospects, including anticipated show
or product line launches and growth, and involve risks and
uncertainties. We caution that actual results could differ
materially from those that management expects, depending on the
outcome of certain factors.
Contact:
Media:Jordan TitusEvinepress@evine.com(952) 943-6580
Investors:Michael PorterEvinemporter@evine.com(952) 943-6517
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