Technologies Developed for Fully Autonomous
Vehicles Can Improve the Advanced Driver Assistance Systems Already
in Wide Use
The following is an opinion editorial by Amnon Shashua of Intel
Corporation.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190108005962/en/
Mobileye President and CEO Prof. Amnon
Shashua shows off the EyeQ5 SoC during Intel Corporation’s news
event at CES 2019 on Jan. 7, 2019, in Las Vegas. The EyeQ5 is
Mobileye’s fifth-generation system-on-chip for advanced driver
assistance systems and automated driving solutions. It is now in
production with design wins totaling 8 million units. It comes as
Mobileye is fostering a developer ecosystem to expand application
development for the EyeQ platform. (Credit: Walden Kirsch/Intel
Corporation)
Safety has always been our North Star. We view it as a moral
imperative to pursue a future with autonomous vehicles (AV), but to
not wait for it when we have the technology to help save more lives
today.
We fundamentally also believe that everything we do must scale,
and we constantly search for the best ways to match our technology
to market needs. Founded on the idea that we could use computer
vision technology to help save lives on the road, Mobileye became a
pioneer in advanced driver assistance systems (ADAS). These
capabilities are now scaling up to become the building blocks for a
fully autonomous vehicle.
More: Intel at CES 2019 | Autonomous
Driving at Intel | Mobileye News
The same is also true in reverse. New technologies developed
specifically for AVs are enabling greater scale of advanced driving
assistance systems and bringing a new level of safety to roads.
AV Technology Raises ADAS to the Next Level
There are five commonly accepted levels of vehicular
autonomy. (Zero is no autonomy.) ADAS systems fall into levels 1
and 2, while levels 3 to 5 are degrees of autonomy ranging from
autonomy in some circumstances to full autonomy with no human
intervention.
While level 1 and 2 cars can be bought today, cars with varying
degrees of autonomy are still in development. We know self-driving
cars are technically possible. But the true challenge to get them
out of the lab and onto the roads lies in answering more complex
questions, like those around safety assurance and societal
acceptance. To that end, we have been innovating around the more
difficult enablers of AV technology such as mapping and safety.
This technology envelope that we’ve designed around the AV will
take ADAS to the next level.
At Mobileye, we developed Road Experience Management™
(REM™) technology to crowdsource the maps needed for AVs –
what we call the global Roadbook™. We are now harnessing those maps
to improve the accuracy of ADAS features. An example of this is the
work that Volkswagen and Mobileye are continuing in their efforts
to materialize a L2+ proposition combining the front camera and
Roadbook technologies, and leveraging the previously announced data
harvesting asset. The ongoing development activity is targeting a
broad operational envelope L2+ product addressing mass market
deployment.
We also developed the technology-neutral
Responsibility-Sensitive Safety (RSS) mathematical approach to
safer AV decision-making, which is gaining traction as industry
and governments alike have announced plans to adopt RSS
for their AV programs and help us work toward development of an
industry standard for AV safety. For example, China ITS
Alliance – the standards body under the China Ministry of
Transportation – has approved a proposal to use RSS as the
framework for its forthcoming AV safety standard; Valeo adopted RSS
for its AV program and agreed to collaborate on industry standards;
and Baidu announced a successful open-source implementation of RSS
in Project Apollo.
Today, we are taking RSS technology back into our ADAS lab and
proposing its use as a proactive augment to automatic emergency
braking (AEB). We call this automatic preventative braking
(APB). Using formulas to determine the moment when the vehicle
enters a dangerous situation, APB would help the vehicle return to
a safer position by applying small, barely noticeable preventative
braking instead of sudden braking to prevent a collision.
If APB were installed in every vehicle using an affordable
forward-facing camera, we believe this technology can eliminate a
substantial proportion of front-to-rear crashes resulting from
wrong driving decision-making. And if we add surround camera
sensing and the map into the equation so that preventative braking
can be applied in more situations, we can hope to eliminate nearly
all collisions of this nature.
We believe preventative technologies like APB hold the key to
reaching “Vision Zero” and hope that ubiquitous adoption could lead
to nearly zero fatalities and injuries from road accidents
resulting from wrong driving decision-making. It would stand apart
from other tools in the global Vision Zero toolkit in that it would
be resident in the car – not in the surrounding infrastructure.
Rather than inserting obstacles that interfere with traffic flow –
like speed bumps or reduced speed limits – APB will proactively
adjust the vehicle’s speed to maintain safety only when necessary,
therefore improving safety without sacrificing traffic flow.
Beyond the Autonomous Vehicle
In addition to the spillover effects of AV technology to ADAS,
we are discovering entirely new applications and revenue streams
that reach beyond the vehicle.
A good example is our new partnership with Ordnance Survey,
one of the world’s most sophisticated mapping agencies. By
equipping utilities fleets with our retrofit system Mobileye 8
Connect™, we will both map the United Kingdom for the AV and offer
our first data services product to those utilities companies.
Imagine if, instead of having to jump through bureaucratic hoops
for months on end and rely on outdated imprecise information in
order to drill a simple hole in the ground, the process was quick
because using our REM data you could easily map the underground
assets to the corresponding over-the-ground landmarks. This example
suggests tremendous promise for an entirely new set of uses for the
technology we’re developing for AVs and helps deliver on the smart
city promise.
AV is Our Collective Moonshot
It will take some time before AVs deliver on the promise to help
save lives. In the meantime, our ADAS technology is winning
significant recognition from the world’s leading safety rating
agencies as they recognize the lifesaving power of camera-based
active safety systems. In 2018, 16 models received a five-star
safety rating from the EuroNCAP – 12 of them with
Mobileye collision avoidance technology inside.
Much of this technology is paving the way to our autonomous
future and will form the basis of early autonomous
Mobility-as-a-Service offerings including in China with
Beijing Bus and in Israel with the Volkswagen
Group/Champion Motors/Mobileye partnership.
In the meantime, our ADAS business continues to grow and
includes an agreement with Great Wall Motor Company to
bring Mobileye-powered ADAS cars to market outside of China. This
caps a year in which we realized 28 new design wins from 24 OEMs
and eight Tier Ones, 20 program launches with 78 vehicle models
from 16 OEMS and five Tier ones – 56 of those models with advanced
functionalities.
We have a moral obligation to bring forward as much of the
safety benefit from ADAS as possible. This means working with all
those who believe in Vision Zero to embrace the life-saving power
of ADAS across the spectrum – from retrofit to embedded and from
Level 1 through 3, while also moving quickly to define standards
for safety for AVs. Human lives are on the line, which is why
Mobileye and Intel will continue to follow the safety star.
Prof. Amnon Shashua is senior vice president at Intel and
president and CEO of Mobileye, an Intel Company.
About Intel
Intel (NASDAQ: INTC), a leader in the semiconductor industry, is
shaping the data-centric future with computing and communications
technology that is the foundation of the world’s
innovations. The company’s engineering expertise is helping
address the world’s greatest challenges as well as helping secure,
power and connect billions of devices and the infrastructure of the
smart, connected world – from the cloud to the network to the edge
and everything in between. Find more information about Intel at
newsroom.intel.com and intel.com.
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Danielle MannIntel Corp.danielle.mann@intel.com973-997-7754
Robin HoltIntel Corp.robin.holt@intel.com503-616-1532
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