Eros Now Signs Strategic Partnership with BSNL
January 08 2019 - 9:29AM
Business Wire
Eros Now Footprint Expanded to Reach 113
Million BSNL Mobile Subs
Eros International PLC (NYSE:EROS) (“Eros”), a Global Indian
Entertainment Company, announced today that Eros Now, its
cutting-edge digital over-the-top (OTT) South Asian entertainment
platform has entered into a platform and content association
agreement with Indian state-owned telecommunications company Bharat
Sanchar Nigam Ltd (BSNL). The association comes is part of an
initiative to deliver high quality on-demand entertainment to BSNL
consumers while enhancing the reach of Eros Now paid subscribers
across the rural parts of India.
The partnership between Eros Now and BSNL will further enhance
the entertainment experience of BSNL’s post-paid and pre-paid
subscribers through their access to the Eros Now app, which
includes a vast library of over 11,000+ movies, digital originals,
Eros Now Quickies, music videos and more. The alliance is a first
for BSNL’s large pre-paid customer base to avail the services of an
online video platform. The tie-up will allow all BSNL customers
across all packs and tariffs to access the collection of Bollywood
and regional entertainment on the go via the Eros Now app.
Mr. Anupam Shrivastava, Chairman and Managing Director, BSNL,
shared that keeping up to the commitment of offering great service
at affordable price to BSNL subscribers, BSNL has taken this
initiative of offering unlimited free viewing of video content on
the Eros Now app. This service will be made available to BSNL
subscribers by end of January 2019.
As per the recent report by Boston Consulting Group (BCG), by
2020, half of the internet population in India will be from rural
India as the internet penetration there is expected to grow to as
much as 35%, thus driving video OTT services to take off in rural
India. Eros Now’s association with BSNL reiterates its own reach
strategy in connecting with predominantly rural Tier II and III
markets where the telecom service provider has a strong
foothold.
Commenting on the partnership, Rishika Lulla Singh, CEO, Eros
Digital, said, “As trends indicate, the OTT industry in India
is expected to reach a size of $5 billion by 2023 with tier II, III
and rural areas of India witnessing a sizeable increase in mobile
penetration and data consumption. We are well poised to cater to
this growing community and our alliance with BSNL is a step towards
bridging the urban-rural gap and expanding our national reach.”
About Eros International
Plc
Eros International Plc (NYSE: EROS) a Global Indian
Entertainment company that acquires, co-produces and distributes
Indian films across all available formats such as cinema,
television and digital new media. Eros International Plc became the
first Indian media company to list on the New York Stock Exchange.
Eros International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns
the rapidly growing OTT platform Eros Now. For further information,
please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 11,000+
Movie titles, Music Videos, Television Programming and others Eros
Now caters to 128 million registered users and 13.0 million paying
subscribers worldwide with the promise of endless entertainment
Product features, such as video in HD, multi-language subtitles,
movie downloads, and high-quality original drama series
differentiate the Eros Now entertainment offering. To see, watch
now: www.erosnow.com
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version on businesswire.com: https://www.businesswire.com/news/home/20190108005660/en/
Mark CarbeckChief Corporate and Strategy OfficerEros
International Plc+44 207 258 9909mark.carbeck@erosintl.com
Amita NaiduVice President – Public RelationsEros International
Media Limited+91 22 66021500amita.naidu@erosintl.com
Media:Erica BartschSloane & Company+1 212 446
1875ebartsch@sloanepr.com
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