EL SEGUNDO, Calif.,
Jan. 8, 2019 /PRNewswire/
-- Mattel, Inc. (NASDAQ: MAT) and Warner Bros. Pictures Group
today announced a partnership to bring the world-renowned Barbie
franchise to theaters in its first ever live-action feature film,
starring Academy Award-nominated actress Margot Robbie as Barbie. Robbie will also
co-produce the film under her LuckyChap Entertainment Banner,
alongside Tom Ackerley and
Josey McNamara from LuckyChap
Entertainment.
Barbie marks the first announced deal coming out of Mattel's
newly-established Mattel Films, led by Academy Award®-nominated
producer Robbie Brenner, as well as
the first collaboration between Mattel Films and Warner Bros.
Pictures.
Ynon Kreiz, Chairman and CEO of Mattel said: "Barbie is one of
the most iconic franchises in the world and we are excited to
partner with Warner Bros. Pictures and Margot Robbie to bring her to life on the big
screen. We look forward to building on this collaboration with
Warner Bros. Pictures as we tell the stories of our beloved brands.
Mattel Films is on a path to demonstrate the enormous potential of
our brand portfolio, as we continue to execute on our strategy of
transforming Mattel into an IP-driven, high performing toy
company."
"This project is a great start to our partnership with Ynon and
Mattel Films," said Toby Emmerich,
Chairman, Warner Bros. Pictures Group. "And, Margot is the
ideal producer and actress to bring Barbie to life on screen in a
fresh and relevant way for today's audiences."
Margot Robbie said: "Playing with
Barbie promotes confidence, curiosity and communication throughout
a child's journey to self-discovery. Over the brand's almost 60
years, Barbie has empowered kids to imagine themselves in
aspirational roles from a princess to president. I'm so honored to
take on this role and produce a film that I believe will have a
tremendously positive impact on children and audiences worldwide. I
can't imagine better partners than Warner Bros and Mattel to bring
this film to the big screen."
Margot Robbie is represented by
Management 360, CAA, Aran Michael Management, Attorney Jeff Bernstein and Narrative PR. LuckyChap
Entertainment is represented by Management 360, CAA, Attorney
Jeff Bernstein and Narrative PR.
About Mattel
Mattel is a leading global children's
entertainment company that specializes in design and production of
quality toys and consumer products. We create innovative products
and experiences that inspire, entertain and develop children
through play. We engage consumers through our portfolio of iconic
franchises, including Barbie®, Hot Wheels®, American Girl®,
Fisher-Price®, Thomas & Friends® and MEGA®, as well as other
popular brands that we own or license in partnership with global
entertainment companies. Our offerings include film and television
content, gaming, music and live events. We operate in 40 locations
and sell products in more than 150 countries in collaboration with
the world's leading retail and technology companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
exploring the wonder of childhood and empowering kids to reach
their full potential. Visit us online at www.mattel.com.
About LuckyChap Entertainment
LuckyChap Entertainment
produced the award-winning feature film "I, Tonya." They
recently wrapped production on the independent film "Dreamland"
starring Margot Robbie and
Travis Fimmel and are
currently in pre-production on "Birds of Prey (and The Fantabulous
Emancipation of One Harley Quinn)"
with Warner Bros. Studios, Kroll & Co Entertainment and
Clubhouse Pictures. LuckyChap Entertainment has several other
projects currently in development and a first look production deal
with Warner Bros. Studios. Its impressive slate of projects
include an adaptation of the book "Bad Monkeys," written by
Jessica Knoll and co-produced with
Universal/Dylan Clark Productions; and the much-anticipated
"Marian," which stars Margot Robbie
and is being produced in collaboration with Donald De Line and Amy
Pascal. In late
2017, LuckyChap Entertainment expanded its business with
a television division and is currently in production on "Dollface"
starring Kat Dennings with Hulu, ABC Signature studios and
Clubhouse Pictures. LuckyChap has also teamed up with Hoodlum
and Australia's ABC to create
a 10-part television series based on modern versions of the works
of Shakespeare, told from female perspectives and to be led by an
all-female creative team.
Contacts:
|
|
News
Media
Dena Cook for
Mattel
dena@brewpr.com
310-600-7160
|
|
MAT-CORP
View original content to download
multimedia:http://www.prnewswire.com/news-releases/mattel-and-warner-bros-pictures-to-bring-barbie-to-the-big-screen-starring-margot-robbie-300774560.html
SOURCE Mattel, Inc.