NEW YORK, Jan. 7, 2019 /PRNewswire/ -- Nielsen today
announced the launch of its enhanced cross-platform campaign
measurement of advertising inventory, delivering clients deep
insights into de-duplicated audiences viewing ads across
smartphones, tablets, computers and television. Through this
enhancement to include mobile and over-the-top (OTT) audiences,
Nielsen will provide media buyers and sellers with comprehensive,
independent measurement across all platforms and help enable the
market to monetize campaigns across TV and digital.
With this release, Nielsen will for the first time include
mobile audiences—inclusive of YouTube—within its Total Ad Ratings
reporting. Additionally, the measurement provider will expand its
coverage to include OTT audiences from Digital Ad Ratings. Beyond
providing a fuller understanding of campaign audiences, Total Ad
Ratings will offer the ability to compare the performance of ads
delivered through TV and digital using comparable metrics based on
real people and real data.
Through Total Ad Ratings, Nielsen will provide measurement of
viewers watching ads on television, smartphones, tablets or
computer, as well as viewing across any combination of those
platforms. Drawing from Nielsen's National Panel and its Digital Ad
Ratings, the launch of Total Ad Ratings enhanced reporting offers
the market's only independent person-level deduplicated audience
measurement that helps marketers understand an advertising
campaign's true reach. This comprehensive coverage and reporting of
modern media consumption will allow marketers to further
demonstrate their ability to connect viewers to brands across
platforms and formats.
"Providing currency caliber cross-platform audience measurement
is core to our mission, and we're excited to enhance our Total Ad
Ratings product to do just that," said Amanda Tarpey, SVP of Product Leadership,
Digital at Nielsen. "Whether consumers are streaming from their TV
or their smartphones, Nielsen will be able to reflect their ad
viewership and incrementality as part of its audience reporting—a
major step that will benefit the industry from publishers and
platforms to advertisers and agencies."
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data
analytics company that provides the most complete and trusted view
available of consumers and markets worldwide. Our approach marries
proprietary Nielsen data with other data sources to help clients
around the world understand what's happening now, what's happening
next, and how to best act on this knowledge. For more than 90 years
Nielsen has provided data and analytics based on scientific rigor
and innovation, continually developing new ways to answer the most
important questions facing the media, advertising, retail and
fast-moving consumer goods industries. An S&P 500 company,
Nielsen has operations in over 100 countries, covering more than
90% of the world's population. For more information, visit
www.nielsen.com.
CONTACT
Leslie Pitterson
leslie.pitterson@nielsen.com
917-562-0715
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SOURCE Nielsen