Brightcove Releases New Research On Consumer Video Streaming Preferences
December 18 2018 - 9:00AM
Business Wire
50 percent or more of consumers state they
stream video content at least once a week via a smart TV/external
streaming device, mobile device, a computer, or a laptop
Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud
services for video, today announced the results of its 2018 Global
Consumer Streaming Habits Survey, analyzing global consumer
consumption preferences across generations when it comes to live
and on-demand streaming video content. Among all respondents, 58
percent stream content at least once a week via a smart TV or
external streaming device, 51 percent on a mobile device, and 50
percent on a computer or laptop. Millennials (19-36 year olds) lead
the way in all categories reporting 72 percent, 73 percent, and 65
percent, respectively.
When analyzing all consumers’ (aged 18+) online video habits and
preferences, the report found:
- The most influential factor for
consumers who are considering a new streaming service is cost (53
percent), followed by their interests being catered to (31
percent).
- The top five reasons consumers will try
out a new streaming service include a free trial (42 percent), a
particular show (38 percent) exclusive content (29 percent),
cross-device capability (28 percent), and a good user experience
(26 percent).
- TV is still the top device to consume
content on (other options included mobile and computers) for
regularly scheduled news (68 percent), regular season sports (69
percent), breaking news (54 percent), special sports events
including title fights and championship games (66 percent),
concerts (53 percent), and fashion shows (45 percent).
- Advertisements and technical issues are
the key spoilers for live streaming experiences, with too many ads
(37 percent) and poor image or video quality (35 percent) being the
top reasons for respondents having abandoned a live stream,
followed by buffering (33 percent) and the live stream crashing (32
percent).
“Across all generations, consuming online video is now an
integral part of our daily entertainment routines. Today, we’re
seeing technology-savvy consumers stepping into decision making
roles, making it even more critical to understand the motivations
behind these decisions,” said Sara Larsen, CMO, Brightcove. “As the
industry leader in online video, it’s our job to help our customers
be successful with their video strategies, and with that comes
staying on top of consumption and buying trends across generations.
Today’s reality is every generation is consuming online video more
than ever, so we want to ensure our customers have the knowledge
and data needed to reach massive cross-generational audiences in a
way that allows them to better connect with their viewers.”
When analyzing Millennial online video streaming preferences,
there were four takeaways to highlight:
- 44 percent of Millennials describe
themselves as “browsers” when looking for something to watch, while
26 percent of Millennials think of themselves as decisive.
- Millennials feel far more satisfied
consuming content through streaming service providers: 68 percent
feel streaming service providers continually provide content they
want to watch, compared to 55 percent who feel the same of
broadcast networks and 53 percent for cable networks.
- 11 percent of Millennials would embrace
a subscription-based model to consume sports content, and 24
percent would embrace an ad-based model.
- 63 percent of Millennials share their
streaming logins with at least one other person.
MethodologyAll figures, unless otherwise stated, are from
YouGov Plc. Total sample size was 10,502 adults from the US, UK,
France, Spain, Australia, Germany, Canada, and UAE. Fieldwork was
undertaken between September 5th and 27th, 2018. The survey was
carried out online. The figures have been weighted and are
representative of all US, UK, France, Spain, Australia, Germany,
Canada, and UAE adults (aged 18+).
About YouGovYouGov is a leader in global market research,
providing insights into the thoughts, perceptions, and habits of
people in over 60 countries worldwide. YouGov uses a proprietary
panel of over 6 million globally.
About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for managing,
delivering, and monetizing video experiences on every screen. A
pioneering force in the world of online video since the company’s
founding in 2004, Brightcove’s award-winning technology,
unparalleled services, extensive partner ecosystem, and proven
global scale have helped thousands of companies in over 70
countries achieve better business results with video. To learn
more, visit www.brightcove.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181218005120/en/
North America:Meredith
DuhaimeBrightcovemduhaime@brightcove.com
Brightcove (NASDAQ:BCOV)
Historical Stock Chart
From Mar 2024 to Apr 2024
Brightcove (NASDAQ:BCOV)
Historical Stock Chart
From Apr 2023 to Apr 2024