Ford's Interventions Initiative Launches With Bid to Extinguish Pet Hate of Fireworks

   By Max Bernhard

Ford Motor Co (F) has developed a concept noise-canceling kennel to protect dogs' ears from firework sounds, the first project in its initiative to find new uses for automotive technology, the Detroit car maker said Tuesday.

When microphones in Ford's kennel detect the sound of fireworks, a built-in audio system sends out frequencies to cancel out the noise, Ford said.

"We wondered how the technologies we use in our cars could be applied to help in other situations," Lyn West, brand content manager at Ford of Europe, said.

Ms. West said the company has a "few more ideas in progress" to apply Ford's expertise to everyday lives as part of its Interventions initiative.

For now, the kennel, which also features an automatic door, is only at the concept stage, Ford said.

Write to Max Bernhard at max.bernhard@dowjones.com; @mxbernhard

(END) Dow Jones Newswires

December 18, 2018 07:48 ET (12:48 GMT)

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