International Olympic Committee Launches the First Olympic Store for Chinese Fans with Alibaba Group
December 14 2018 - 09:00PM
Business Wire
The International Olympic Committee and Worldwide TOP Partner
Alibaba Group (NYSE:BABA) announced today the launch of the
first-ever Olympic store on Tmall, China’s largest B2C marketplace
for brands and retailers. The new Olympic store will be initially
available to Chinese fans on Alibaba’s Tmall, with additional plans
in development to create a global ecommerce platform for fans
around the world. The Olympic store on Tmall has been launched as
part of the new IOC Global Licensing Strategy, which aims to engage
and connect with fans seeking official Olympic branded merchandise,
in line with Olympic Agenda 2020. The launch was announced at
the second annual Tmall Winter Festival in Zhangjiakou, a three-day
online and offline retail event to generate excitement for winter
sports among Chinese consumers.
The Olympic store on Tmall will offer official products
developed as part of three Olympic core licensing collections,
aimed at engaging Chinese fans all year round. The Olympic Games
Collection celebrates the upcoming Olympic Games and includes
branded products from the Beijing 2022 and Tokyo 2020 Games, such
as pins, apparel and other memorabilia. The Olympic Heritage
Collection will feature products that include art and design
elements from previous Games editions, such as postcards of
historical Olympic posters, connecting fans and connoisseurs with
the rich heritage of the Olympic Games. Finally, the Olympic
Collection will target a young and active audience through unique
branded products, mainly sports equipment and toys.
Timo Lumme, IOC TMS Managing Director, said: “We are delighted
to launch our first Olympic store on Alibaba’s Tmall in China, one
of the world’s largest ecommerce marketplaces. The launch was made
possible thanks to the support of our Worldwide Olympic Partner
Alibaba’s technology and expertise, as well as our partnership with
the Beijing Organising Committee for the Olympic and Paralympic
Winter Games 2022. The Olympic Winter Games Beijing 2022 will be a
landmark moment for China and the Olympic Movement, and from today
we look forward to offering the latest exciting Olympic products to
Chinese Olympic fans through our new Olympic store on Alibaba’s
platform.”
Chris Tung, Alibaba Group Chief Marketing Officer, commented:
“The launch of the first Olympic store on Alibaba’s Tmall is an
important milestone in our long-term partnership with the IOC. We
are proud to leverage Alibaba’s technology and ecosystem to provide
more opportunities for Chinese fans to celebrate the heritage of
the Games and join in the excitement for Tokyo 2020 and Beijing
2022. We look forward to our continued collaboration with the IOC
to connect more fans in China and from around the world to the
Olympic Movement in the digital era.”
Piao Xuedong, Director of the Beijing 2022 Marketing Department,
said: “We are proud to work with both the IOC and Alibaba to
present the Olympic store on Tmall to Chinese Olympic fans today.
It is the first time in the history of the Olympic Movement that
Olympic fans can use an online store to look for licensed products
both from the historical Olympic Games and the upcoming Olympic
Games. Beijing 2022 is getting full value by innovating the
licensing programme today. Our licensing team will keep supporting
the Olympic store on Tmall by providing more wonderful products in
the future.”
In December 2017, Alibaba Group, in partnership with the Beijing
2022 Organising Committee, introduced the official online shop for
Beijing 2022 on Tmall to help promote the Games among fans in
China.
Alibaba Group and the IOC entered a historic, long-term
strategic partnership in January 2017 to help transform the Olympic
Games for the digital era. Alibaba Group serves as the official
“Cloud Services” and “E-Commerce Platform Services” Partner of the
IOC, and is a Founding Partner of the Olympic Channel through to
the 2028 Games.
The Olympic store is now available under:
Theolympicstore.tmall.com
About the International Olympic Committee
The International Olympic Committee is a not-for-profit
independent international organisation made up of volunteers, which
is committed to building a better world through sport. It
redistributes more than 90 per cent of its income to the wider
sporting movement, which means that every day the equivalent of 3.4
million US dollars goes to help athletes and sports organisations
at all levels around the world.
About Alibaba Group
Alibaba Group's mission is to make it easy to do business
anywhere, and the company aims to achieve sustainable growth for
102 years. For the fiscal year ended 31 March 2018, the company
reported revenues of USD 39.9 billion. For more information, visit
Alibaba’s corporate news site Alizila.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20181214005572/en/
IOC Media Relations Team:Tel: +41 21 621 6000, email:
pressoffice@olympic.org, or visit our web site at
www.olympic.org.
Alibaba Media Relations Team:Liyan Chen, +1 515 864
1116liyan.chen@alibaba-in.com
Xiaoyi Shao, +86 186 5817 0996shaoxiaoyi.sxy@alibaba-inc.com
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