Kornit Digital North America Moves Closer to Its Customers
December 13 2018 - 9:00AM
Kornit Digital, (NASDAQ: KRNT), a global market leader in digital
textile printing innovation, has announced that as part of its
go-to-market strategy in North America it will initiate an
end-to-end direct relationship with its customers, enhancing the
existing level of direct service already provided.
The strategic shift will drive Kornit customers
to accelerate their growth and success by providing them
best-in-class direct access to the latest innovations, customer
empowerment programs and application expertise. Kornit’s recently
opened state of the art Center of Excellence in Englewood, New
Jersey, will be fully accessible to customers and prospects.
As the direct-to-garment market leader with
cutting-edge technology, Kornit has made significant investments in
infrastructure to provide superior best-in-class customer
experience to its customers. As previously disclosed, the Company
has expanded the United States salesforce significantly during 2018
and expects hiring of customer-facing business professionals to
continue through the year 2019.
As a result of this strategic shift the Company
has worked with Hirsch International to conclude Hirsch’s
non-exclusive sales agreement as a distributor of Kornit systems
and inks. Kornit will continue to work with Hirsch International
through a transitional period concluding on March 31, 2019.
Ronen Samuel, Kornit’s Chief Executive Officer
commented, “We are excited to move closer to our customers and
prospects. We believe it will strengthen our customer relationships
and market share, and deepen our partnerships with key accounts. We
have consistently invested in our North American operations and
have reached the critical scale to expand a direct relationship
model with our North American customers. This decision follows many
months of careful consideration, a series of investments in
talented sales professionals and the opening of our state-of-the
art Center of Excellence in New Jersey that is instrumental to our
customers and prospects as they seek to get access and knowledge of
our full suite of product and services innovations.”
Mr. Samuel continued, “I want to personally
thank Hirsch International and their team for their work throughout
our partnership.”
The Company does not expect any material impact
to financial results as a result of the termination of the
agreement.
About Kornit Digital
Kornit Digital (NASDAQ:KRNT) develops,
manufactures and markets industrial digital printing technologies
for the garment, apparel and textile industries. Kornit delivers
complete solutions, including digital printing systems, inks,
consumables, software and after-sales support. Leading the digital
direct-to-garment printing market with its exclusive eco-friendly
NeoPigment printing process, Kornit caters directly to the changing
needs of the textile printing value chain. Kornit’s technology
enables innovative business models based on web-to-print, on-demand
and mass customization concepts. With its immense experience in the
direct-to-garment market, Kornit also offers a revolutionary
approach to the roll-to-roll textile printing industry: Digitally
printing with a single ink set onto multiple types of fabric with
no additional finishing processes. Founded in 2003, Kornit Digital
is a global company, headquartered in Israel with offices in the
USA, Europe and Asia Pacific, and serves customers in more than 100
countries worldwide. For more information, visit Kornit Digital at
www.kornit.com.
Press releaseKornit Digital Ltd.12 Ha’Amal St.,
Afek ParkRosh-Ha’Ayin 48092Israel
Tel: +972 3 908 5800www.kornit.com
Press Contact:Oliver LuedtkeHead of Global
PRTel. +49 211 200 55-200oliver.luedtke@kornit.com
Investor Contact: Michael Callahan, ICR(203)
682-8311Michael.Callahan@icrinc.com
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