Citi Announces Global, Mission-Led Partnership with the International Paralympic Committee
December 13 2018 - 09:00AM
Business Wire
Through the Partnership, Citi Aims to Raise
Awareness for the Paralympic Movement, Support Para Athletes, and
Advocate for Societal Change in Perceptions around
Disability
Partnership Includes 18 National Paralympic
Committees
Citi today announced that it has entered into a partnership
agreement with the International Paralympic Committee (IPC) to
become an international partner through 2020 and to support
National Paralympic Committees (NPCs) in 18 countries as they
prepare for upcoming World and regional Championships, as well as
the Tokyo 2020 Paralympic Games.
The 18 National Paralympic Committees (NPCs) Citi will sponsor
include: Australia, Chinese Taipei, Colombia, Costa Rica, Great
Britain, Hong Kong, India, Indonesia, Ireland, Malaysia, Mexico,
Nigeria, Philippines, Poland, Singapore, South Africa, Thailand,
and the UAE.
Citi serves clients through a local presence in each of these 18
NPC communities and will engage fans through integrated marketing
campaigns and promotions to generate excitement and national pride
around the extraordinary accomplishments of the countries’ Para
athletes. Citi will also work to help support the day-to-day needs
of individual NPCs.
“Citi and the IPC are ideal partners because we share a deep
passion for helping to foster a more diverse and inclusive
society,” said Citi CEO Michael Corbat. “These athletes have
overcome adversity to achieve the world’s most elite level of
sporting excellence. Their strength, perseverance and determination
is truly what makes them exceptional, and we look forward to
supporting their journey to compete on the global stage.”
“We are delighted that Citi joins the IPC as our third
international partner and that the company’s support extends to
NPCs spanning four continents, as well as a number of Para
athletes,” said IPC President Andrew Parsons. “Citi has been
involved in the Paralympic Movement for more than six years and we
look forward to working closely with them to explore opportunities
to further awareness of how our work transforms society and drives
social inclusion.”
Citi began its relationship with the Paralympic Movement in 2012
with its sponsorship of the U.S. Olympic and Paralympic Teams.
During that time, Citi has supported eight U.S. Paralympians and
featured them prominently in their marketing campaigns, supported
U.S. Paralympic sports programs, as well as featured them in
colleague engagement promotions. In 2018, Citi served as a sponsor
of the International Wheelchair Rugby Federation Wheelchair Rugby
World Championship in Australia, World Para Swimming Allianz
European Championships in Ireland, Asian Para Games in Indonesia,
and Para Powerlifting Americas Open Championships in Bogota.
About Citi
Citi, the leading global bank, has approximately 200 million
customer accounts and does business in more than 160 countries and
jurisdictions. Citi provides consumers, corporations, governments
and institutions with a broad range of financial products and
services, including consumer banking and credit, corporate and
investment banking, securities brokerage, transaction services, and
wealth management.
Additional information may be found at www.citigroup.com |
Twitter: @Citi | YouTube: www.youtube.com/citi | Blog:
http://blog.citigroup.com | Facebook: www.facebook.com/citi |
LinkedIn: www.linkedin.com/company/citi
About IPC
The International Paralympic Committee (IPC) is the global
governing body of the Paralympic Movement. It co-ordinates the
organisation of the Summer and Winter Paralympic Games, and serves
as the International Federation for 10 sports, for which it
supervises and co-ordinates the World Championships and other
competitions. The IPC’s vision is to enable Para athletes to
achieve sporting excellence and inspire and excite the world.
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version on businesswire.com: https://www.businesswire.com/news/home/20181213005135/en/
Citi Contact:Matthew
Polevoy212-609-0159matthew.polevoy@citi.comIPC Contact:Craig
Spencecraig.spence@paralympic.org
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