New Research from Brightcove Finds 94 Percent of Employees Enjoy At Least One Event Live Streamed in the Workplace
December 13 2018 - 9:00AM
Business Wire
Almost half of the enterprise audience (49
percent) find internal company meetings to be the most valuable use
case for live-streamed video
Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud
services for video, today announced the findings from its 2018
Enterprise Video Survey, analyzing live-streamed video preferences
in the workplace. The study found that of enterprise employees who
have experienced live-streamed video at work, 94 percent enjoy at
least one event to be live streamed, and among those respondents,
67 percent actually prefer live-streamed to pre-recorded video for
at least one event at work. Looking at the most preferred work
situations in which employees prefer live-streamed video, 49
percent stated for internal company meetings, 37 percent for
conference keynotes, and 33 percent for an internal company update
or announcement.
The survey also found that live-streamed video is particularly
impactful to employees under 40 years of age. Among those who have
watched a live-streamed video at work:
- 61 percent of 18-39 year olds enjoy the
ability to interact in real-time; compared to 50 percent of
employees of all ages
- 53 percent of 18-39 year olds feel they
can obtain information more quickly through live-streamed video;
compared to 45 percent of employees of all ages
- 52 percent of 18-39 year olds feel that
live-streamed video is more natural than pre-recorded video;
compared to 44 percent of employees of all ages
While live-streamed video has become an increasingly-popular
trend within the enterprise, 77 percent of enterprise employees
surveyed reported experiencing some issues while watching
live-streamed video at work, underscoring the importance of
integrating a robust video solution that delivers a reliable,
high-quality live-streamed video experience. The most common issues
experienced by these employees include: buffering (51 percent),
poor sound quality (41 percent), poor video quality (27 percent),
and disconnections (27 percent).
“Live-streamed video has many benefits within the enterprise as
it allows for authentic and impactful communication amongst
employees,” said Charles Chu, Chief Product Officer, Brightcove.
“While the demand for live-streamed video within the workplace is
rising, it’s also important for enterprises to implement the right
video solution in order to reduce the challenges that can occur by
virtue of live streaming. Partnering with a video solution like
Brightcove that has the ability to deliver seamless and reliable
high-quality videos is the most seamless way to execute a
successful and practical live-streamed video strategy.”
MethodologyAll figures, unless otherwise stated, are from
YouGov Plc. The total sample size was 765 full-time employees (ages
18+) at companies employing 500 people or more. Fieldwork was
carried out online and undertaken in September 2018.
About YouGovYouGov is a leader in global market research,
providing insights into the thoughts, perceptions, and habits of
people in over 60 countries worldwide. YouGov uses a proprietary
panel of over six million globally to conduct its research.
About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for managing,
delivering, and monetizing video experiences on every screen. A
pioneering force in the world of online video since the company’s
founding in 2004, Brightcove’s award-winning technology,
unparalleled services, extensive partner ecosystem, and proven
global scale have helped thousands of companies in over 70
countries achieve better business results with video. To learn
more, visit www.brightcove.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20181213005069/en/
Brightcove Inc.Kristen Georgette,
617-842-6064kgeorgette@brightcove.com
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