Addition of digital media services company will
strengthen Accenture Interactive’s ability to help clients
transform the digital customer experience across the world’s
largest digital platforms
Accenture (NYSE: ACN) has entered into an agreement to acquire
NYC-based Adaptly, a digital media services company that enables
the world’s leading brands to manage data-driven campaigns across
prominent digital advertising channels and platforms.
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The addition of Adaptly will significantly bolster the
capabilities of Accenture Interactive Programmatic Services.
Adaptly’s digital media services will specifically support
Accenture Interactive’s ability to activate, optimize, and measure
media cross-platform and help advertisers drive superior business
outcomes.
“Brands now have the opportunity to deliver more value through
ads that are relevant to consumer identities and social contexts,”
said Scott Tieman, global head of Programmatic Services, Accenture
Interactive. “Consistent with our mission to create, build and run
the best customer experiences on the planet, Adaptly will
complement our full suite of experience services and enhance our
ability to deliver better, faster and more effective advertising
campaigns.”
Upon completion of the acquisition, Adaptly will become part of
Accenture Interactive Operations, a managed services capability.
Drawing upon innovative human-machine talent, data, and technology
capabilities, Accenture Interactive Operations drives a step change
in omni-channel marketing performance – optimizing campaign
performance and return on investment, while also providing
real-time performance assessment and full transparency.
“The addition of Adaptly is a unique opportunity for us to add
significant talent and capabilities,” said Nikki Mendonça,
president of Accenture Interactive Operations. “This acquisition
will help us to further reinvent today’s operating approach by
re-engineering the campaign process with data, applied intelligence
and digital technologies – resulting in improved ROI and greater
transparency for our clients’ digital media omni-channel
campaigns.”
Nikhil Sethi, co-founder and CEO of Adaptly, added, “As new
consumer experiences emerge and new digital platforms are born, our
mission has always been to help brands connect with people in new
and powerful ways. These digital platforms are where most people
interact with the brands they love and as a result, the majority of
advertising spend is moving towards them. Being a part of Accenture
is really exciting as, together, we'll have an amazing opportunity
to supercharge our key platform partnerships, drive more
transparency and effectiveness for our clients, and enable them to
deliver more relevant, high impact experiences. Joining Accenture
will also enable us to help world-class brands with their most
complex media activation challenges on a truly global scale.”
Founded in 2010, Adaptly is headquartered in New York City with
nearly 150 employees and has additional offices in Chicago, London
and Los Angeles. Adaptly partners with some of the leading digital
platforms, including Amazon, Facebook, Google, Instagram and
Snapchat. Its client roster spans 15 industries and includes brands
such as Chico’s, Mazda, Prudential, Sprint and more.
Completion of the acquisition is subject to customary closing
conditions. Terms of the transaction were not disclosed.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With 459,000 people
serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report, for the third
year in a row. To learn more,
follow us @AccentureACTIVE and
visit www.accentureinteractive.com.
This document makes descriptive reference to trademarks that may
be owned by others. The use of such trademarks herein is not an
assertion of ownership of such trademarks by Accenture and is not
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Forward-Looking Statements
Except for the historical information and discussions contained
herein, statements in this news release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as “may,”
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include, without limitation, risks that: Accenture and Adaptly will
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