IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, today announced that IZEAx has been selected by a Fortune 500 technology company as its influencer marketing platform. The company will build out a private InfluencerCloud™ of online gamers within IZEAx, to promote the brand.

The company has vetted and hand selected key influencer ambassadors over the years, and will now manage this roster using IZEA’s private InfluencerCloud and workflow platform. This has long been a manual process, and the company has chosen IZEAx to scale this initiative using technology. The company intends to provide its private influencers with exclusive sponsorship opportunities to promote the company’s various products. The company will use IZEAx to manage the sponsorship workflow, measure effectiveness, further grow its roster of influencers using IZEA’s opt-in marketplace of Creators, and facilitate compensation and gifting.

“As brands continue to gain sophistication in their influencer marketing efforts, many have already developed groups of curated influencers who receive ongoing sponsorship opportunities,” said Ted Murphy, Founder and CEO of IZEA. “A significant number of brands still attempt to manage the data, relationships, and activations manually - but as their network grows, that becomes both time consuming and impractical. A private InfluencerCloud provides brands with all the tools available in IZEAx, scoped to their own private network of influencers. All of the influencer data and content gathered by IZEAx is updated programmatically, and CRM functionality built into the platform makes it easy to manage relationships across the enterprise.”

“The private network becomes the core of a brand’s influencer marketing effort, while ongoing discovery and sponsorship of new influencers helps to broaden the base and reach new audiences,” continued Murphy. “In this way, the brand is able to easily migrate its manual network of influencers onto our technology platform and continuously prune and grow its participants to optimize for both performance and quality of content.”

The private InfluencerCloud feature in IZEAx allows brands to white label IZEA’s influencer marketing platform, with custom branding and a unique domain for influencers to sign up. Marketers utilizing the private InfluencerCloud are able to create sponsorship opportunities to target to their own network or access the greater IZEA network simultaneously.

To learn more and to schedule a demo of IZEAx please visit IZEA.com.

About IZEA Worldwide, Inc.

IZEA Worldwide, Inc. (“IZEA”) operates online platforms that connect marketers with content creators. IZEA platforms automate influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA influencers include everyday creators as well as celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “may,” “plans,” “projects,” “will,” “would” or other comparable terms. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase its revenue and sales pipeline, expectations with respect to operational efficiency, and expectations concerning IZEA’s business strategy.

Forward-looking statements involve inherent risks and uncertainties, which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors, including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.

Press ContactMartin SmithIZEA Worldwide, Inc.Phone: 407-674-6911Email: ir@izea.com

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