IZEAx Selected by Fortune 500 Technology Company, Creates Private InfluencerCloud™ for Gamers
December 12 2018 - 8:45AM
Business Wire
IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®,
the premier online marketplace connecting brands and publishers
with influential content creators, today announced that IZEAx has
been selected by a Fortune 500 technology company as its influencer
marketing platform. The company will build out a private
InfluencerCloud™ of online gamers within IZEAx, to promote the
brand.
The company has vetted and hand selected key influencer
ambassadors over the years, and will now manage this roster using
IZEA’s private InfluencerCloud and workflow platform. This has long
been a manual process, and the company has chosen IZEAx to scale
this initiative using technology. The company intends to provide
its private influencers with exclusive sponsorship opportunities to
promote the company’s various products. The company will use IZEAx
to manage the sponsorship workflow, measure effectiveness, further
grow its roster of influencers using IZEA’s opt-in marketplace of
Creators, and facilitate compensation and gifting.
“As brands continue to gain sophistication in their influencer
marketing efforts, many have already developed groups of curated
influencers who receive ongoing sponsorship opportunities,” said
Ted Murphy, Founder and CEO of IZEA. “A significant number of
brands still attempt to manage the data, relationships, and
activations manually - but as their network grows, that becomes
both time consuming and impractical. A private InfluencerCloud
provides brands with all the tools available in IZEAx, scoped to
their own private network of influencers. All of the influencer
data and content gathered by IZEAx is updated programmatically, and
CRM functionality built into the platform makes it easy to manage
relationships across the enterprise.”
“The private network becomes the core of a brand’s influencer
marketing effort, while ongoing discovery and sponsorship of new
influencers helps to broaden the base and reach new audiences,”
continued Murphy. “In this way, the brand is able to easily migrate
its manual network of influencers onto our technology platform and
continuously prune and grow its participants to optimize for both
performance and quality of content.”
The private InfluencerCloud feature in IZEAx allows brands to
white label IZEA’s influencer marketing platform, with custom
branding and a unique domain for influencers to sign up. Marketers
utilizing the private InfluencerCloud are able to create
sponsorship opportunities to target to their own network or access
the greater IZEA network simultaneously.
To learn more and to schedule a demo of IZEAx please visit
IZEA.com.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates online platforms that
connect marketers with content creators. IZEA platforms automate
influencer marketing and custom content development, allowing
brands and agencies to scale their marketing programs. IZEA
influencers include everyday creators as well as celebrities and
accredited journalists. Creators are compensated for producing
unique content such as long and short form text, videos, photos,
status updates, and illustrations for marketers or distributing
such content on behalf of marketers through their personal
websites, blogs, and social media channels. Marketers receive
influential content and engaging, shareable stories that drive
awareness. For more information about IZEA, visit
https://izea.com/.
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. Forward-looking statements, which are based on certain
assumptions and describe our future plans, strategies and
expectations, can generally be identified by the use of
forward-looking terms such as “anticipates,” “believes,”
“estimates,” “expects,” “intends,” “may,” “plans,” “projects,”
“will,” “would” or other comparable terms. Examples of
forward-looking statements include, among others, statements we
make regarding expectations concerning IZEA’s ability to increase
its revenue and sales pipeline, expectations with respect to
operational efficiency, and expectations concerning IZEA’s business
strategy.
Forward-looking statements involve inherent risks and
uncertainties, which could cause actual results to differ
materially from those in the forward-looking statements, as a
result of various factors, including, among others, the following:
competitive conditions in the content and social sponsorship
segment in which IZEA operates; failure to popularize one or more
of the marketplace platforms of IZEA; changing economic conditions
that are less favorable than expected; and other risks and
uncertainties described in IZEA’s periodic reports filed with the
Securities and Exchange Commission. IZEA assumes no obligation to
update any such forward-looking statements to reflect actual
results or changes in expectations, except as otherwise required by
law.
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version on businesswire.com: https://www.businesswire.com/news/home/20181212005032/en/
Press ContactMartin SmithIZEA Worldwide, Inc.Phone:
407-674-6911Email: ir@izea.com
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