WASHINGTON, Dec. 12, 2018 /PRNewswire/ --
- Consumers expect smart speakers to take part in family
arguments, just like other family members
- Virtual assistant users think devices that understand our moods
will be mainstream in three years
- AR and VR users want hands-on virtual guidance for tasks such
as cooking or making repairs
Ericsson (NASDAQ: ERIC) has today released the eighth edition of
its ConsumerLab trend report, 10 Hot Consumer Trends
2019, representing predictions of 34 million early
technology adopters.
The latest edition of the annual report evaluates consumer
thoughts and predictions on near-future technology including AI,
VR, 5G and automation. The report reveals that autonomous and
mood-predictive technology could soon play a bigger role in
people's everyday lives.
Dr. Michael Björn, Head of Research Agenda at Ericsson Consumer
& IndustryLab, and main author of the report, says: "Imagine a
smartphone that not only knows what you do but also knows who you
are. Today, artificial intelligence can understand your personality
just by looking into your eyes. It's clear that technology adopters
see a future where our devices know us better than we know
them."
The 10 hot consumer trends for 2019 and beyond are:
1. Awareables
More than 60 percent
of virtual assistant users think devices that understand our moods
will be mainstream in three years.
2. Smart quarrels
Over 65 percent of virtual
assistant users think smart speakers will argue like family members
in three years.
3. Spying apps
Over 45 percent of consumers
think apps collect data about them even when they don't use the
app.
4. Enforced agreement
Always having to accept
data collection cookies annoys 51 percent of consumers.
5. Internet of skills
More than 50 percent of
AR or VR users want apps, glasses and gloves that give virtual
guidance for practical, everyday tasks such as cooking or carrying
out repairs.
6. Zero-touch consumption
Around half of
virtual assistant users want automated bills and subscriptions, as
well as self-restocking household supplies.
7. Mental obesity
31 percent of consumers soon
expect to go to 'mind gyms' to practice thinking, as everyday
decision-making becomes increasingly automated.
8. Eco Me
39 percent of consumers want an
eco-watch that measures their carbon footprint.
9. My digital twin
48 percent of AR or VR
users want online avatars that mimic them exactly, so they can be
in two places at once
10. 5G automates society
Around 20 percent of
smartphone users believe 5G will better connect IoT devices, such
as household appliances and utility meters.
On whether we should see this near-future technology as a threat
or an opportunity, Dr. Pernilla
Jonsson, Head of Consumer & IndustryLab says: "We have
already entered the age when humans and intelligent machines are
interacting and working together. So far, we've only taken small
steps into the future. Most of the zero-touch future is yet to be
developed – and how we create that future is still in our
hands."
The insights in the report are based on Ericsson ConsumerLab's
global research activities over more than 23 years, and primarily
draw on data from an online survey conducted during October 2018 of advanced internet users in 10
influential cities across the world.
NOTES TO EDITORS
For media kits, backgrounders and high-resolution photos, please
visit www.ericsson.com/press
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media.relations@ericsson.com
(+46-10-719-69-92)
investor.relations@ericsson.com
(+46-10-719-00-00)
ABOUT ERICSSON
Ericsson enables communications service providers to capture the
full value of connectivity. The company's portfolio spans Networks,
Digital Services, Managed Services, and Emerging Business and is
designed to help our customers go digital, increase efficiency and
find new revenue streams. Ericsson's investments in innovation have
delivered the benefits of telephony and mobile broadband to
billions of people around the world. The Ericsson stock is listed
on Nasdaq Stockholm and on Nasdaq New York. www.ericsson.com
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Ericsson releases its
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SOURCE Ericsson