Diamond CBD Goes Funny In New CBD Educational Awareness Ad
Campaign
"I
am THC, I am CBD" video shorts use humor and nostalgia to dispel
myths about hemp-derived CBD
MIAMI, FL
-- December
06, 2018 --
InvestorsHub NewsWire -- Diamond CBD Inc., wholly owned
subsidiary of
PotNetwork Holdings, Inc.
(OTC Pink:
POTN),
and
leader in
hemp extraction and innovative CBD products for the wellness market
kicked off their nationwide educational campaign with a series of
video shorts aimed at introducing CBD to a mainstream market.
Called, "I
am THC, I am CBD," the videos deftly
mix humor and nostalgia to reach their ultimate goal of dispelling
the myths about CBD commonly held by general audiences who are
unfamiliar with the extract.
The
brainchild of the
Miami-based marketing solutions team at Creative Propulsion Labs,
"I am THC, I am CBD" takes inspiration from the classic "Get a Mac"
ad campaign developed for Apple Inc. in the late 2000s. In a
nostalgic nod to those ads, the "I am THC, I am CBD" campaign sees
two actors appropriate the personas of THC and CBD, respectively,
with brief but humorous exchanges that ultimately find CBD
prevailing over THC in some way.
"Although
the market is expected to grow to almost $2 billion in the next
decade, a good number of people still carry misconceptions about
what CBD is and isn't," said Kevin Hagen, the CEO of PotNetwork
Holdings, which owns Diamond CBD. "We wanted a way to introduce CBD
to everyone your mom, your uncle, your best friend without seeming
too off-putting or too technical. When Adam Mizrahi [CEO of
Creative Propulsion Labs] and the team came to us with this idea,
we knew it would be a hit from the start."
The
campaign
is part
of a broader push by Diamond CBD to both bring CBD to the
mainstream and to raise the standards of the industry as a whole.
Recently, Hagen put out a call to arms of sorts, challenging the
industry to become more accountable to consumers through tougher
quality checkpoints. It's a movement that Diamond CBD believes they
can spearhead, through leading by example.
Along
with the video campaign, the company will launch a CBD Education
Center called, "What
is CBD", which will become
the official repository on the web for factual, up-to-date
information about CBD. Diamond CBD has also added to its already
high-quality standards, with
increased product testing and increased transparency for consumers
as well.
"Diamond
CBD has always held to the highest standards possible within the
CBD industry, placing consumers first," said Hagen. "Now, we
challenge the rest of the industry to join us."
The "I am
THC, I am CBD" campaign will be available on the web at
DiamondCBD.com, as well as on other
high traffic channels frequented by target demographics.
About Diamond CBD, Inc.:
Diamond CBD
focuses on the research, development, and multinational marketing
of premium hemp extracts that contain a broad range of cannabinoids
and natural hemp derivatives. Diamond CBD's team consists of hemp
industry pioneers and natural product experts, chemists, doctors
and scientists, dedicated to producing the finest and purest
cannabidiol
(CBD) oils. The result is a robust selection considered among the
most powerful natural
CBD oils,
tinctures, edibles, and vape liquids found anywhere. For more
information, please visit its website at
www.DiamondCBD.com.
About PotNetwork Holdings, Inc.:
PotNetwork Holdings, Inc.
(OTC Pink:
POTN)
is a publicly traded company that acts as a holding company for its
principal subsidiaries, First Capital Venture Co., the owner of
Diamond CBD, Inc., the maker of Diamond CBD products.
For
more information, please visit its website at
www.PotNetworkholding.com
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Statements are included within the meaning of Section 27A of the
Securities Act of 1933, and Section 21E of the Securities Exchange
Act of 1934, as amended. All statements regarding our expected
future financial position, results of operations, cash flows,
financing plans, business strategy, products and services,
competitive positions, growth opportunities, plans and objectives
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We are under no obligation to (and expressly disclaim any such
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otherwise.
Contact: PotNetwork
Holdings, Inc.
Investor
Relations: Marisol Elwell
1-800-915-3060
investor@PotNetworkHolding.com