SEATTLE, Dec. 4, 2018 /PRNewswire/ -- zulily, the
online retailer that launches thousands of products every day at up
to 70 percent off, is helping thrill seekers get their festive fun
on with the launch of a mobile gift service, available on
Wednesday, Dec. 5 and Thursday, Dec. 6, 2018 in 10 markets around the
U.S. More than 36 million Americans could take part in the rising
trend of gift exchanges called White Elephant Parties: a party game
in which friends and family exchange joke or gag gifts which are
revealed, swapped and even stolen throughout an evening. And though
the exchange may seem like a silly tradition, White Elephant
parties could result in major consumer spending: the same survey
found Americans could spend up to $22
billion in gifts purchased.i
"White Elephant gift exchanges are a holiday hit because they're
an entertaining way to crank up the fun and friendly competition
around the holidays," said Lori
Twomey, chief merchant at zulily. "At zulily, our 6.6
million active customers always shop with us for the things they
love at prices they can brag about, and this holiday season, we're
excited to bring our fun, game-like shopping experience to life, in
a special way, perfect for the holidays!"
Here's how the zulily White Elephant Gift Service will
work:
- On Dec. 5 and 6,
partygoers in San Francisco,
Oakland, Los Angeles, Las
Vegas, New York City,
Philadelphia, Pittsburgh, Seattle, Boston and Miami can tweet at @zulily with the hashtag
#zulilygiftsweepstakes and an optional elephant emoji from
12:00 p.m. ET to 8:00 p.m. ET time
each day.
- Then, @zulily will respond with an automated link to sign up
for the chance to win something totally LOL-worthy.
- If chosen as one of the randomly selected winners throughout
the day, thrill seekers will play a quick round of White Elephant
gift exchange and will be faced with a choice to either "steal" a
featured unwrapped gift or take a chance on a mystery wrapped gift
curated from zulily's top trending White Elephant gifts.
- Then, zulily's White Elephant herd will deliver the gift within
two hours!
In New York City only,
zulily will host an extra-special White Elephant event where locals
can come out to play offline! Thrill seekers have the
opportunity to line up to meet and greet the zulily White Elephant
street team and play to win straight from the trunk while supplies
last. Party stops will be: Bryant
Park (39th Street between 5th and 6th Avenues) on
Dec. 5 and Madison Square Park (26th Street between
Broadway and 6th Avenues) on Dec. 6.
On both days, the event will be at each location from 1 p.m. to 6 p.m. ET.
So why is the steal-focused gift exchange party a white-hot
trend? zulily research found that Americans are hoofing it to
more White Elephant parties to connect with their loved ones: 35
percent of Americans said what they love most about attending a
White Elephant is spending time with friends and family, versus 24
percent who are in it for the gifts.
Plus, exchanges take the ho-hum out of the holidays:
almost a quarter of Americans (24%) reported their favorite part
about a White Elephant party is getting an unexpected gift. Whether
it's prosecco pong or a whimsical garden gnome, consumers will aim
to surprise and delight to win bragging rights.
And last, "Shoppers want to discover and purchase a gift that's
an extension of their own lifestyle, whether it's a kitschy kitchen
accessory, a pet recovery cone for a furry friend, or a comedic
coloring book," continued Twomey. "White Elephant gifting is
another opportunity to entertain and connect through gift giving,
and to showcase personality with friends and family – and at
zulily, we're more than happy to help with those
connections."
For more fun, visit zulily.com and zulily's social pages:
Facebook, Twitter, Instagram and Pinterest; and for the full data
and methodology behind zulily's White Elephant Trends, please visit
zulily's White Elephant Trends Report and rules and
regulations.
About zulily, llc
zulily, llc, is a retailer obsessed with bringing its customers
special finds every day—all at incredible prices. zulily features
an always-fresh curated collection for the whole family, including
clothing, home decor, toys, gifts and more. Unique products from
up-and-coming brands are featured alongside favorites from top
brands, giving customers something new to discover each morning.
zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio
and Pennsylvania. For more
information visit www.zulily.com. zulily, llc, is a wholly owned
subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which
includes QVC, HSN, zulily and the Cornerstone brands (collectively,
"Qurate Retail Group"), as well as other minority investments.
Qurate Retail Group believes in a third way to shop -- beyond
transactional ecommerce or traditional brick-and-mortar stores --
and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the
U.S. (according to Internet Retailer). For more information, visit
www.qurateretailgroup.com.
CONTACT: zulily, llc
Andrea Conrad, 206.724-0500 x.
5408 (Media), media@zulily.com
i What's White Elephant? America's Rising Obsession
with the Quirky and Hilarious Gift Exchange:
https://cfcdn-skin.zulily.com/media/catalog/treatments/1542245550530/zulily_white_elephant_trend_report_FINAL.pdf
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SOURCE zulily, llc