Order a Whopper® Sandwich for a Penny at McDonald’s with the BK® App
December 04 2018 - 9:02AM
Business Wire
Download the BK® App. Go to a McDonald’s. Order
the WHOPPER® Detour for 1¢. Pick it up at a BURGER KING®
Restaurant.
Today, the BURGER KING® brand is turning more than 14,000
McDonald’s into BURGER KING® restaurants. Sort of. For a limited
time, when you go within 600 feet of a McDonald’s restaurant you
can order a flame-grilled WHOPPER® sandwich for only 1¢ on the
newly revamped BK® App. It’s what we call a WHOPPER® Detour.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20181204005560/en/
ORDER A WHOPPER® SANDWICH FOR A PENNY AT
MCDONALD'S WITH THE BK® APP
The WHOPPER® Detour works by geofencing McDonald’s locations
across the country. If a guest is inside one of these geofenced
areas and has the new BK® App on their device, the app will unlock
the WHOPPER® sandwich for a penny promotion. Once the 1¢ WHOPPER®
sandwich order is placed, the user will be “detoured” away from
McDonald’s, as the app navigates them to the nearest BURGER KING®
restaurant for pick up.
The WHOPPER® Detour promotion is part of the newly relaunched
BK® App which now offers order-ahead functionality. The WHOPPER®
Detour promotion can be redeemed one time only, from December
4th until December 12th, at participating BURGER KING®
restaurants nationwide. The offer is unlocked when a guest is
within a 600 feet radius of most 14,000+ McDonald’s restaurant
locations.
Don’t miss out on your chance to order the first WHOPPER®
sandwich ever available only “at” McDonald’s. Watch a video about
the promotion HERE.
About BURGER KING®
Founded in 1954, the BURGER KING® brand is the second largest
fast food hamburger chain in the world. The original HOME OF THE
WHOPPER®, the BURGER KING® system operates more than 17,000
locations in more than 100 countries and U.S. territories. Almost
100 percent of BURGER KING® restaurants are owned and operated by
independent franchisees, many of them family-owned operations that
have been in business for decades. To learn more about the BURGER
KING® brand, please visit the BURGER KING® brand website at
www.bk.com or follow us on Facebook, Twitter and Instagram.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181204005560/en/
Brooke Scher MoganALISON BROD MARKETING +
COMMUNICATIONS212-230-1800bk@alisonbrodmc.com
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