Intuit QuickBooks and Danny DeVito Team Up to Champion Small Business Owners in New “BACKING YOU” Campaign
December 03 2018 - 08:40AM
Business Wire
QuickBooks evolves brand platform “BACKING
YOU” with an entertaining campaign to demonstrate how QuickBooks
helps small business owners save time and money
Now in its second year, Intuit (Nasdaq:INTU) QuickBooks today
announced the latest chapter in its global “BACKING YOU” campaign,
which demonstrates how QuickBooks helps drive small business,
self-employed and mid-market enterprise customers’ success. Intuit
first launched the “BACKING YOU” campaign in 2017, which was
created to celebrate and honor those who work for themselves.
Today, QuickBooks unveiled a multi-channel campaign featuring
Golden Globe Award-winning actor Danny DeVito, that uses humor to
provide customers with insights about smarter business tools while
they run the day-to-day of their business.
QuickBooks’ new “BACKING YOU” campaign features DeVito as
a coach and advocate for small businesses on behalf of QuickBooks,
where he cheers on real small business owners, including an
electrician, a personal trainer and a doggy daycare owner with
practical advice to help them on their path to success. In the
series of short films, QuickBooks’ easy-to-use products are
combined with DeVito’s humor to shed light on the common struggles
small business owners experience and demonstrates the simplicity of
using QuickBooks tools to manage their business and get the time
and money they deserve.
The new campaign was created in partnership with Intuit
QuickBooks’ agency of record, TBWAChiatDay Los Angeles, who helped
launch the first “BACKING YOU” campaign in December 2017. This
year’s campaign includes a 30-second television anthem called
“Smarter Way” that highlights the real stories of a doggy daycare
owner, a personal trainer and an electrician. As part of the
campaign, there are also three 30-second television commercials
that profile each of the small business owners as they receive
personalized coaching advice from DeVito. In addition, a series of
instructional mini web films called “Danny Teaches” allow DeVito to
demonstrate the simplicity of QuickBooks’ product suite in just 15
seconds, reinforcing the ease-of-use the QuickBooks platform
provides small businesses, the self-employed and mid-market
enterprises.
Since launching QuickBooks more than 20 years ago, Intuit has
made its mission to power prosperity for small businesses and
self-employed with services to manage income, expense tracking and
more, allowing businesses to focus on growing their passion. The
new “BACKING YOU” campaign extends Intuits’ commitment of backing
small business owners and supporting them through the ups and downs
of owning their own business, now with the assistance and levity of
Danny DeVito. No stranger to the challenges of owning a business,
DeVito was a natural choice for the campaign given his father and
sister were small business owners.
“The importance of small business is personal to me. At a young
age, I watched both my parents and my sister build their own
business from the ground up and struggle to balance family
obligations with growing their businesses,” said DeVito. “When
Intuit QuickBooks approached me for this campaign, I felt this was
a way that I could give back to this very important industry, show
them how to make their lives easier and make them laugh along the
way too.”
“Owning a small business can be the most rewarding yet
challenging pursuit a person takes on. We know how much work and
effort it takes to keep these businesses afloat and their time is
of the utmost importance,” said Dan McCarthy, VP, Global Marketing,
Intuit QuickBooks. “When QuickBooks launched ‘BACKING YOU’ last
year, we focused on the inspirational stories we hear through our
hours of customer-focused research and innovation. This year, we
kept with the same ‘BACKING YOU’ message to show small business
owners we understand their challenges and to easily show the ease
of using QuickBooks products. This new campaign is an entertaining
call for small business owners, the self-employed and mid-market
enterprises to get what they are owed. Nothing is more valuable
than time and QuickBooks provides a smarter way to run a small
business so owners can get back the time, and money they
deserve.”
All the content, featured in the new “BACKING YOU” campaign, is
now live on Intuit’s YouTube page and will be supported around the
world. It will go live across multiple markets around the globe
including Canada and Australia later this month and early next
year. The UK will follow with a market specific version of the
Backing You campaign. For more information about the campaign and
Intuit brands, visit www.Intuit.com.
About Intuit
Intuit’s mission is to Power Prosperity Around the World. Our
global products and platforms, including TurboTax®, QuickBooks®,
Mint® and Turbo®, are designed to empower consumers, self-employed
and small businesses to improve their financial lives, finding them
more money with the least amount of work, while giving them
complete confidence in their actions and decisions. Our innovative
ecosystem of financial management solutions serves 50 million
customers worldwide, unleashing the power of many for the
prosperity of one. Please visit us for the latest news and in-depth
information about Intuit and its brands and find us on social.
Intuit, QuickBooks, QuickBooks Connect, QuickBooks ProAdvisor,
TurboTax, and Mint are trademarks of Intuit Inc. Other parties’
marks are property of their respective owners.
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Bradford WaltonIntuit650-477-4583
Matt AfflixioAccess415-844-6278
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