Majority of Americans Want to Buy Online and Pick-up In-store to Reduce Holiday Shopping Stress This Year
November 28 2018 - 1:07PM
Business Wire
New GPShopper “Holiday Shopping Experience:
Immediacy as Currency” report unveils the importance of convenience
and efficiency for shoppers this holiday season
GPShopper, the leading mobile commerce and engagement platform
for retailers that want to create custom app experiences for
customers, released new research into consumers’ holiday shopping
preferences and found that Americans who shop for gifts during the
holidays prioritize convenience. A majority (67 percent) of those
interested in using tech in-store are interested in buying online
and picking-up in-store to ease their shopping experience this
year. Sixty-two percent said they would not wait in an
hour-long line to purchase a gift.
The findings are based on the “Holiday Shopping Experience:
Immediacy as Currency” report by GPShopper, a Synchrony
solution. The report looked at how consumers plan to shop this
holiday season to help retailers better meet shoppers’ unique
needs. Key findings include:
How Holiday Stress Impacts the Shopping Experience
A majority (53 percent) identified crowds and waiting in line
among the most stressful factors of holiday shopping; 47 percent
said not being able to find the product they want and 25 percent
said gifts arriving late causes them the most stress. To avoid the
last-minute rush and escape the stress of holiday shopping:
- 43 percent of holiday shoppers said
they’ll purchase gifts at least a month in advance, compared to a
slim 3 percent who said they’ll pay up to $50 more for rush
shipping
- 40 percent of holiday shoppers will
give a gift card instead of purchasing gifts
- 17 percent of holiday shoppers will
make a gift, such as a baked good, instead of purchasing gifts
- 13 percent of holiday shoppers will buy
online at a more expensive price because a gift was not available
in-store
Synchrony’s GiftNow, a digital gifting platform that helps ease
the process of last-minute gifting, also recently unveiled the top
2018 gifting trends.
Expediting In-Store Efficiency
As consumers map out their holiday shopping plans, they will
blend in-store and online shopping this year, with more than 39
percent of holiday shoppers planning to do their shopping equally
in-store and online, while only 17 percent said they would do
all of their shopping online.
Americans are interested in using technology during the in-store
holiday shopping experience. Our research identified exactly what
those services and perks are that consumers want to ease, and
enhance their time:
- 36 percent want to use a retailer’s
mobile app
- 35 percent want to use scan-and-go (for
a speedier check-out)
- 27 percent want to use visual
search
- 26 percent want to use a mobile wish
list
The top special perks that encourage consumers to shop at one
store over another are:
- In-store sale offers would encourage
them to shop at one store over another (68 percent)
- Free food or drink would entice them to
shop at a certain physical store (50 percent)
- Gimmicks, like photos with Santa and
decorative window displays/ in-store exhibits only appealed to 12
percent and 18 percent, respectively
Malls Still Provide Convenience for Holiday Shopping
Malls provide the convenience and immediacy that consumers crave
during the holidays, as the research found:
- More than half (61 percent) value the
ability to leave the same day with their gift
- Nearly 40 percent value that they can
complete all holiday shopping in one place
- Nearly 40 percent value that they’re
able to find inspiration for gift ideas readily available
- 35 percent of shoppers most value the
exciting holiday atmosphere and activities
“Retailers looking to stay competitive and cash in this holiday
season must take a holistic look at shopping behavior – with
convenience at center stage,” said Maya Mikhailov, co-founder and
CMO of GPShopper, a Synchrony solution. “What’s unique this
year, according to our research, is that consumers will no longer
tolerate crowds or bear long lines. In fact, they are desperate to
avoid the craze and are seeking in-store shopping environments that
deliver efficiency, above all else. The sharpest retailers will
take note, listen to these consumer needs and respond swiftly with
a variety of services that deliver a more rewarding shopping
experience.”
Research Methodology
GPShopper commissioned YouGov PLC — a professional
research and consulting organization — to poll the views
of 1,357 adults (1,223 of which are holiday shoppers).
Fieldwork was undertaken between October 10-11, 2018. The survey
was carried out online. The figures have been weighted and are
representative of all US adults (aged 18+).
About Synchrony
Synchrony (NYSE: SYF) is a premier consumer financial
services company delivering customized financing programs across
key industries including retail, health, auto, travel and home,
along with award-winning consumer banking products. With more than
$130 billion in sales financed and 74.5 million active accounts,
Synchrony brings deep industry expertise, actionable data insights,
innovative solutions and differentiated digital experiences to
improve the success of every business we serve and the quality of
each life we touch. More information can be found
at synchrony.com and through Twitter:@Synchrony.
About GPShopper
GPShopper, a Synchrony solution, is the leading mobile
commerce and engagement platform for retailers and brands that want
to create custom app experiences for their customers. GPShopper’s
native mobile app solutions and proprietary SDK empower retailers
to drive customer engagement and loyalty through multiple touch
points, both digitally and in-store, using technology to transform
the total retail experience. This is all done with an unmatched
degree of scalability and security. Some of the world’s biggest
retailers are part of the GPShopper family, including Boohoo, Crate
& Barrel, Foot Locker, Lands’ End, Lane Bryant, Stance, Steve
Madden, Tillys and more. For more information about GPShopper,
please visit gpshopper.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181128005645/en/
GPShopperAlexi Foster,
646-571-0120gpshopper@diffusionpr.comorSynchronyNicole Ward,
203-585-2933Nicole.Ward@syf.com
Synchrony Financiall (NYSE:SYF)
Historical Stock Chart
From Mar 2024 to Apr 2024
Synchrony Financiall (NYSE:SYF)
Historical Stock Chart
From Apr 2023 to Apr 2024