NEW YORK, Nov. 28, 2018 /PRNewswire/ -- Gap is pleased
to launch the new exclusive menswear collection of GQ's
'Coolest Designers on the Planet.' The program, which recognizes
menswear designers, has expanded to feature international talent
from around the globe. This year, Gap invited Balmain, Dsquared2,
MSGM, No Vacancy Inn, Officine Générale, Opening Ceremony, Stampd
and Surf is Dead to design their take on the classic Gap
sweatshirt.
"This year, we took a fresh approach to our GQ for
Gap collaboration," says John
Caruso, Gap VP of Men's Design. "Our Gap hoodie and crewneck
sweatshirts are iconic American staples that have appeared in
countless ad campaigns and editorials. We are so excited to show
our customers how each designer re-invents this classic."
"This year's collection spotlights the iconic Gap sweatshirt,
with collaborations from menswear's most exciting names," says
GQ editor-in-chief Jim Nelson. "It represents the
very best of the Coolest Designers on the Planet program and the
global influence of menswear in the thing we all really want to
wear: a classic sweatshirt."
The GQ for Gap collection consists of eight sweatshirts,
one crewneck and seven hoodies, created by the eight designers.
Designed to their brand aesthetic, each designer incorporated their
own logo alongside the Gap logo with custom color palette, graphics
and silhouette. For example, the MSGM for GQ for Gap x
MSGM is oversized, featuring a double hood in a red and
white color palette while GQ for Gap x Surf is Dead is
a boxy silhouette in gray with neon graphics and dolman sleeves.
The collection is available starting November 28th, at select Gap stores in
the United States, Canada, China, Hong
Kong, Japan, and throughout
Europe. It will also be available
online at www.gap.com/gq. The collection prices range from
$78 to $148.
As part of this year's program, GQ will be making
donations on behalf of each designer to the following
organizations:
- Balmain: (RED), working to eradicate HIV/AIDS
- Opening Ceremony: Destination Tomorrow, a non-profit for LGBTQ+
youth in the Bronx
- STAMPD: Ride2Revive, provides ill children with memorable and
adrenaline-filled driving experiences meant to distract them from
their health related struggles and revitalize their senses
- Surf is Dead: Miracle Babies, devoted to providing financial
assistance and supportive services to parents of sick newborns
- No Vacancy Inn: Flint Kids Fund, working to help the children
of Flint, Michigan who have been
exposed to lead in their drinking water
- DSQUARED2: The Center, the heart and home of NYC's LGBT
community
- MSGM: Pane Quotidiano, an over 100-year-old Italian-based
organization that provides free food to the poor on a daily
basis
- Officine Générale: The Bibi Fund, dedicated to curing cancer in
children
GQ's Best New Menswear Designers in America project,
which was established in 2007, works to advance and bring attention
to emerging American menswear designers. The recognized designers
were selected by GQ's editor-in-chief, Jim Nelson, creative director-at-large Jim
Moore, and the magazine's fashion editors, and took part in a
mentoring program led by GQ and Gap.
For more information on 'The Coolest Designers on the Planet,'
visit www.gap.com.
About Gap
Gap is one of the world's most iconic apparel and accessories
brands and the authority on American casual style. Founded
in San Francisco in 1969, Gap's collections are designed
to build the foundation of modern wardrobes – all things denim,
classic white shirts, khakis and must-have trends. Beginning
with the first international store in London in 1987, Gap
continues to connect with customers online and across the brand's
about 1,600 company-operated and franchise retail locations around
the world. Gap includes Women's and Men's apparel and accessories,
GapKids, babyGap, GapMaternity, GapBody and GapFit
collections. The brand also serves value-conscious customers
with exclusively-designed collections for Gap Outlet and Gap
Factory Stores. Gap is the namesake brand for leading global
specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap,
Banana Republic, Old Navy, Athleta, Intermix and Hill City.
For more information, please visit www.gapinc.com.
About GQ
GQ is the leading men's general-interest magazine, with a
monthly readership of 7 million readers. It is available in print,
online at GQ.com, and as an app at iTunes.com. The magazine is
published by Condé Nast, a division of Advance Publications. Condé
Nast operates in twenty-five countries and is the world leader in
exceptional content creation.
Press Contacts
Gap:
Mackenzie
Dougherty
Phone: (212) 886-7323
Mackenzie_Dougherty@gap.com
GQ:
Carly
Holden
Phone: (212) 286-3632
Carly_Holden@condenast.com
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SOURCE Gap