INDIANAPOLIS, Nov. 27, 2018 /PRNewswire/ -- Simon, a global
leader in premier shopping, dining, entertainment and mixed-use
destinations, today announced exceptionally strong traffic at its
properties over the start of the holiday shopping season.
Data pulled from across its portfolio of malls, Premium Outlets
and Mills centers showed a healthy traffic increase of 2% compared
to the same period in 2017.
"The strong economy and positive consumer sentiment, along with
an attractive range of deals, festive activities, dining and
entertainment, all combined to deliver excellent traffic for our
centers, brands and retailers," commented David Simon, Chairman and Chief Executive
Officer.
"Some luxury brands in our centers saw sales increase 20-30% vs.
last year, while certain sportswear and athleisure brands had their
best Black Friday ever and exceeded their own high expectations,"
he added.
In addition to the core family shopper, research indicates that
72% of Gen Z'ers visit malls at least once per month (HRC Retail
Advisory Survey) and the majority of millennials prefer to shop "in
real life" (Forbes) – especially for key items such as denim,
footwear and beauty products, where trying before buying is an
important and enjoyable part of the shopping process.
"Our data is verified by traffic counters deployed in our
centers across the country and, judging from the positive start
over the Thanksgiving weekend, we're excited to see a strong
Holiday season taking shape," David
Simon commented.
About Simon
Simon is a global leader in the ownership of premier shopping,
dining, entertainment and mixed-use destinations and an S&P 100
company (Simon Property Group, NYSE:SPG). Our properties across
North America, Europe and Asia provide community gathering places for
millions of people every day and generate billions in annual sales.
For more information, visit simon.com.
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SOURCE Simon