BEIJING, Nov. 26, 2018 /PRNewswire/ -- On 26 November, Secoo (NASDAQ: SECO) officially
announced that the Italian fashion clothing brand Diesel Kid enters
its online platform. Secoo will synchronously sell FW18
collection at Diesel's brick
and mortar stores. Besides, Secoo also becomes the exclusive online
platform for Diesel Kid in China.
The new Fall/Winter 2018 collection is all about a cool rock
attitude, which is deeply rooted in Diesel's DNA. 'Occasion to
Rock' is one of the strongest themes of the collection. The looks
are represented by the signature touch of denim enriched by details
and newly treated fabrics reflecting the rock attitude. Eyelets are
the highlights of the theme as well as refined design details seen
on leather jackets, dresses, pants, sweater and shirts. The
bling-bling touch is an ever-recurring element that makes the
outfits glamorous with an even stronger 'rock' feel. The 'More
Noise Generation' story showcases the unisex trend.
This winter season for Diesel kids has never been so fashionable
and trendy, thanks to the 'Superior
Graphic Concept' inspired by the
adult collection. Interpreted in the coolest way possible, the
childrenswear collection follows one of the hottest trends at the
moment: embroidered satin. Key pieces are the reversible bomber
jacket, sleeveless dress and comfy pants. Closing the picture a
more 'college' interpretation reminding the 80's thanks
to the 'bomber sweater' and super treated denims.
The fashionable and trendy concept of Diesel Kid is matching
with Secoo's concept, which is to provide premium products to its
high-end consumers. As Asia's
largest premium lifestyle platform, Secoo is an omnichannel
shopping platform that supports easy product selection, order
processing, and convenient payment methods. Secoo complements its
online platform with offline experience centers to provide superior
customer better services. Moreover, Secoo has attracted a broad base of
suppliers of upscale products, including brands, authorized
distributors, individual and corporate suppliers. Secoo
comprehensive global supply chain is designed to meet the diverse
purchase preferences and needs of its customers, varying from
seasonal luxury products, to highly sought-after classic styles,
and vintage or rare products.
The cooperation between Secoo and Diesel Kid will enhance Diesel
Kid's brand awareness in China and
strengthen Secoo's luxury brand connection. With Secoo's 20 million
high-end consumers, the cooperation is a win-win strategy for both
companies to capture emerging online opportunities in China and augment values to Chinese
consumers.
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SOURCE Secoo Group