LONDON, November 16, 2018 /PRNewswire/ --
The Premier League has signed a new official supplier for names,
numbers and sleeve badges.
(Photo:
https://mma.prnewswire.com/media/785906/Avery_Dennison.jpg )
(Photo:
https://mma.prnewswire.com/media/785907/Avery_Dennison.jpg )
From next season, all official Premier League names, numbers and
sleeve badges will be printed and produced by global sportswear
branding and labeling manufacturer Avery Dennison.
The agreement places emphasis on technology and sustainability
and will see Avery Dennison use printing and robotics technology to
increase efficiency and sustainability through reduced waste, using
water-based inks and creating a "closed loop" configuration
whereby plastics used in application of the product are
collected and re-enter the supply chain.
Over 15 million Premier League names, numbers and sleeve badges
will be produced each year, at a specialist low-carbon facility in
western Norway. This factory uses
precision laser cuts to reduce waste, before the products are
packed by unique automated systems and shipped to club shops and
other retailers.
The products will also be embedded with smart digital
technology, enabling fans to scan the number on their jerseys with
their mobile phones to receive a bespoke Premier League
experience.
Rishi Pardal, Vice President and
General Manager of Apparel Solutions at Avery Dennison, explained:
"Partnering with the Premier League naturally extends our position
as a leading supplier of branded and decorative embellishments for
retail brands, leagues and clubs in the Team Sport
market.
"The Premier League has a strong and ever-growing global
presence and we are excited to have the opportunity to support
their global growth."
Richard Masters, Premier League
Managing Director, said: "Avery Dennison is clearly a company with
a track record in innovation. We were impressed with their plans
both in the UK and globally and are looking forward to working with
them from next season."
Avery Dennison recently announced a global supplier deal with FC
Barcelona and already supplies several top clubs in La Liga and 90%
of Premier League clubs. Additionally, 80% of the teams at the
recent world championship in Russia this summer featured the company's
products. Avery Dennison's products include player names, numbers,
crests, woven labels, brand protection and specialty trims,
establishing it as a leading provider across professional sports
leagues, teams, clubs and federations.
Michael Colarossi, Vice President
of Innovation, Product Line Management and Sustainability at Avery
Dennison, said: "Sustainability is part of our DNA at Avery
Dennison. Our centre of excellence in Norway is 100% landfill-free and powered
almost entirely by hydro-electric power."
"Our heat transfer label technology has led the industry for
some time. The Premier League partnership provides an opportunity
to bring the latest manufacturing and product technology to an
incredibly well-known league, and ensure fans get the best possible
experience."
Nikita Jayasuriya, Global
Director and Head of Team Sport at Avery Dennison, said: "The
Premier League shares our commitment to sustainability and we are
working together to combat single use plastics throughout the
supply chain."
"The Premier League is one of the biggest sporting competitions
on the planet. It will be incredibly exciting and humbling to see
our products displayed on the back of Premier League stars' shirts
on the field every week."
Avery Dennison has introduced its unique RFID technology to help
track products from the point of manufacture to retail outlets,
assisting retailers and clubs in managing their stock levels with
enhanced speed and efficiency, preventing out of stock situations
to help increase sales.
The official Premier League products will be ordered
through sport.averydennison.com by distributors and
retailers, who will sell in stores worldwide for fans to
purchase.
About Avery Dennison
Avery Dennison Retail Branding and Information Solutions (RBIS),
a global leader in providing end-to-end solutions in the apparel
and footwear industry, is a $1.5
billion division of Avery Dennison Corporation (NYSE: AVY).
RBIS provides intelligent, creative and sustainable
solutions that elevate brands and accelerate performance
throughout the global supply chain. RBIS helps elevate brands
through graphic tickets, tags and labels, embellishments, packaging
solutions and woven components that enhance consumer and product
appeal. It accelerates performance through radio frequency
identification ( RFID)-enabled inventory, loss prevention
solutions, consumer engagement, price management, printer and
labeler products, global compliance, intelligent labels and brand
security solutions. RBIS serves the global marketplace with
operations in 50 countries, across six continents. For more
information, visit www.averydennison.com/RBIS.
In August 2018 Avery
Dennison announced a global licensee supplier deal with F.C.
Barcelona to supply all name and
numbers shirt customisation in a four-year deal to 2022.
About the Premier League
The Premier League produces some of the most competitive and
compelling football in the world. The League and its clubs use the
power and popularity of the competition to inspire fans,
communities, and partners in the UK and across the world. The
Premier League brings people together from all backgrounds. It is a
competition for everyone, everywhere and is available to watch in 1
billion homes in 189 countries.