#BecauseSneakers Anthem Unites Athletes, Artists and Globally
Influential Sneakerheads,
Kicking Off Holiday Lineup of Hot Product Drops
NEW YORK, Nov. 15, 2018 /PRNewswire/ -- Foot Locker
today announces its highly-anticipated, annual "Week of Greatness"
campaign by dropping #BecauseSneakers, a global sneaker anthem. The
company continues its legacy of debuting a lineup of the most
globally sought-after sneakers, apparel and accessories for the
iconic campaign's seventh consecutive year.
#BecauseSneakers, speaks to how a sneakerhead's every impulse
and motivation revolves around their extreme love for the shoes
they wear. From early wake-up calls in different time zones to
secure the latest drop to secretly sniffing box-fresh sneakers,
this anthem taps into the universal culture and quirks shared by
sneakerheads.
Spanning across different backgrounds, lifestyles, countries,
languages and shoe closets, Foot Locker's campaign brings together
an impressive roster of notable sneaker enthusiasts, like Meek
Mill, DJ Khaled and his son Asahd, Paul
George, Ben Simmons, JR Smith, J. Balvin, Bad Bunny, Don C,
Nigel Sylvester, Haha Davis, Ronnie
2K and Juice WRLD. To celebrate this
passion and global moment of greatness, Foot Locker's content also
features global sneakerheads, including: Qias Omar (U.S.),
Ray Polanco, Jr. (U.S.),
Kai Bent-Lee (Canada), Anna
Bediones (Canada),
Federico Schwartz (Italy) and Jeanne
Santoli (France).
The #BecauseSneakers anthem, which is dropping today, will be
shared across Foot Locker social channels, including the Foot
Locker YouTube page: https://youtu.be/vr4P-NfUoqc
"Supporting the sneaker community has always been at the core of
what we do at Foot Locker," said Dick Johnson, Chairman,
President and CEO of Foot Locker, Inc. "By unveiling
#BecauseSneakers, we're celebrating the passion, energy and
individuality of our fans from around the world. With our
longstanding heritage in sneaker culture, we understand and respect
why sneakerheads do what they do."
Week of Greatness will also be brought to life through a week of
immersive experiences for sneakerheads in select global cities,
including Berlin, London, Los
Angeles, Milan, New York,
Paris, Toronto and more. Activations include:
- Nov. 15: Timberland x
Champion store takeover and performance by Mike Skinner in London, with a subsequent takeover planned for
Milan on Nov. 22.
- Nov. 16 – 18: Foot Locker
and Nike come together to present the Gold Room, a New York
Sunshine gallery inspired by the Nike Gold Pack. Visitors will have
early access to the Nike AM 97, AM Plus and Vapormax Plus. The
gallery will be featured at two locations, in NYC and Toronto.
- Nov. 20: In partnership
with adidas, Foot Locker's Hollywood & Highland Flagship in
Los Angeles will feature a
vault-like escape room experience where shoppers can try and escape
from the vault with the adidas Ultra Boost "Medal" Pack in advance
of the drop.
- Nov. 22: Reebok 3:AM
activation in Paris with Betty
Autier, unveiling the inspiration behind her Reebok shoe
design.
- Nov. 22 – Dec. 6:
Puma Transformers takeovers in London and Liverpool, touting free Transformer toys with
any Puma purchase, while supplies last.
"What distinguishes the sneakerhead community is our next-level
commitment to footwear, style and personal expression," said
acclaimed designer Don C, narrator of Foot Locker's Week of
Greatness Anthem. "Foot Locker really brings that to life with this
content – highlighting the unrivaled dedication shared by
sneakerheads around the world."
The specially-curated Week of Greatness product lineup will
begin dropping Saturday, Nov. 17
across the Foot Locker family of brands including, Foot Locker,
Kids Foot Locker and Lady Foot
Locker both in stores and online. Visit Foot Locker's
Release Calendar and Launch Locator to find drop dates and release
procedures for the hottest launches.
Join the conversation by visiting @footlocker on Twitter,
Instagram and Facebook, using #BecauseSneakers. Visit
footlocker.com/WeekOfGreatness for more information about Week of
Greatness.
About Foot Locker
Foot Locker is part of Foot Locker,
Inc. (NYSE: FL), a specialty athletic retailer that operate
approximately 3,270 stores in 27 countries in North America, Europe, Asia,
Australia, and New Zealand. Through its Foot Locker, Kids
Foot Locker, Lady Foot Locker,
Champs Sports, Footaction, Runners Point, Sidestep, and SIX:02
retail stores, as well as its direct-to-customer channels,
including Eastbay.com, footlocker.com, and SIX02.com, the Company
is a leading provider of athletic footwear and apparel.
Additional information about Foot Locker may be found
at footlocker.com | Instagram: @footlocker |
Twitter: @footlocker |
YouTube: youtube.com/footlocker |
Blog: unlocked.footlocker.com |
Facebook: facebook.com/footlocker |
App: iOS and Android
Additional information about Kids Foot Locker may
be found at kidsfootlocker.com |
Instagram: @kidsfootlocker | Twitter: @kidsfootlocker |
YouTube: youtube.com/kidsfootlocker |
Facebook: facebook.com/kidsfootlocker
Additional information about Lady Foot Locker may
be found at ladyfootlocker.com |
Instagram: @ladyfootlocker |
Twitter: @ladyfootlocker |
Facebook: facebook.com/ladyfootlocker
Video - https://www.youtube.com/watch?v=vr4P-NfUoqc
Logo -
https://mma.prnewswire.com/media/328600/foot_locker__inc__approved_logo.jpg