INDIANAPOLIS, Nov. 14, 2018 /PRNewswire/ -- Simon, a global
leader in premier shopping, dining, entertainment and mixed-use
destinations today announced an exciting new activation showcasing
the latest products and trends for shoppers to explore at key
locations.
'Launchpad – A Simon Edit' is a scalable retail platform for
both emerging and established brands to pilot new products and
expedite the hottest new trends at Simon's highly productive
shopping centers. Simon traveled the world to source innovative
merchandise from the CES Show, ASD Show, Canton Fair and Hong Kong
Gift and Toy Show.
'Launchpad – A Simon Edit' will debut on Black Friday at Lenox
Square (Atlanta), King of Prussia (Philadelphia), Roosevelt Field (Long Island), South Shore Plaza
(Boston), Town Center at
Boca Raton (South Florida) and Orland Square (Chicago).
There will be two
cutting-edge activations at each location. The '720 Degree
Experience' will transport users to a fully-immersive virtual
reality experience with a 720 camera creating HD images and video
to post on social media or view via VR goggles.
'Youth Tech,' the second unique program, features a Smart
Phone-enabled gaming console; a robotic dog responding to verbal
commands; and AR cards bringing animals to life in 4D.
"By working directly with key wholesalers, we have immediate
access to new products and concepts," said Joseph Gerardi, Vice President of Specialty
Leasing, who also touted the nimbleness of the program. "Items that
sell extremely well will quickly migrate to another location
outside of 'Launchpad.' If the product does not sell to a
satisfactory level during the trial period," he continued, "we will
immediately return it and test the next product on our list."
About Simon
Simon is a global leader in the
ownership of premier shopping, dining, entertainment and mixed-use
destinations and an S&P 100 company (Simon Property
Group, NYSE: SPG). Our properties across North
America, Europe and Asia provide community
gathering places for millions of people every day and generate
billions in annual sales. For more information,
visit simon.com.
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SOURCE Simon