American Premium Water Corp. (HIPH)
LALPINA CBD To Be Sold at
New York City's First CBD Pop-Up
Shop
Announcement comes after the Company unveils its wholesale
strategy and presence in Las Vegas this week at the
Marijuana Business Conference & Expo
PLAYA VISTA, CA
-- November
14, 2018 --
InvestorsHub NewsWire -- American Premium
Water Corporation (OTC:
HIPH) announces that
it's
LALPINA
CBD beverage will be sold at Come Back
Daily (www.comebackdaily.co) in New York, NY.
Come Back
Daily, located at 381
Broadway, in the TriBeca
neighborhood of
Manhattan, is New York City's first CBD focused pop up
store.
This announcement comes
after the Company unveiled its wholesale sales strategy that
identified the New York market as on its key areas of
focus.
American Premium CEO
and Interim Chairman Ryan Fishoff, who is currently attending
the 2018 Marijuana
Business Conference & Expo in Las Vegas, NV (MJBIZ)
commented
"I am really excited that LALPINA CBD will be sold at
Come Back
Daily pop-up.
I live in
New York, and the city (New York) has been slow to embrace CBD
like other cities
(Los Angeles, Miami,
Las Vegas) have.
This pop-up is a great opportunity to bring exposure to the
benefits of CBD and LALPINA CBD to the world's largest media
market. In my opinion,
CBD is
very nascent in New York and no brand has
established
presence or
marketing. Having
LALPINA
CBD
at this
pop up will be the
Company's
first
step to own
a large
share of the New York market. This is the first of many
retail promotions that the Company has planned for New York.
I know
how effective pop-ups can be from my experience in the retail
space; I've highlighted the need for the Company to do more pop
ups. Urban markets, specifically New York and the other markets
outlined in our growth strategy, are tailor-made for
pop ups which provide great sales and promotional opportunities for
the brand."
Come Back
Daily will open
with a
special preview event on November
15th and then be open to
the public on November 19th. The
store, which will focus on
the lifestyle and education on the benefits of CBD products
does not
have a definitive closing date and will be remain open at least
through the beginning of 2019. The store's goal is
to create a different kind of space from the traditional dispensary
model. In addition to sampling, testing, and selling CBD product,
Come Back Daily will host educational sessions about CBD hosted by
doctors and other health professionals.
"I am
sorry
that I will be missing the opening event on Thursday night,
as
I will
still be in Las Vegas attending
the MJBIZ
conference. Pop-ups are only a part of the Company's wholesale
strategy. Working with distributors and wholesale channels are
also a important part of the
strategy. I've already had some great talks with some distributors
and look forward to meeting many other potential retail partners in
the coming days. This is an exciting time for the brand and
the
Company as it looks to adding
distribution channels across all spectrums. Our focus on the
country's largest and most visible markets will separate us from
our competitors in the short and long term driving a sales
growth that is very scalable due to the population density of the
targeted markets. I look forward to
updating the shareholders and investment community after the
conference about the progress the Company has made after the
conference." concluded
Mr.
Fishoff.
About American
Premium Water Corp.
American Premium
Water (OTC:
HIPH) is a diversified luxury
consumer products company focused on businesses in the health and
beauty and biotech sectors. The company is focused on harnessing
the powers of hydrogen and Nano technologies paired with
cannabidiol (CBD) to treat health disorders and enhance quality of
life. This business model aims to market emerging fashion brands by
leveraging classic retail partners and incorporating disruptive
block chain technologies to expand the retail footprint. The
company's portfolio includes the LALPINA
Hydro and LALPINA Hydro
CBD brands (www.LalpinaInc.com), Gents, Worthy, and
blockchain platform FashionCoinX
(www.FashionCoinX.com).
Safe Harbor
Notice
Certain
statements contained
herein are "forward-looking statements" (as defined in the Private
Securities Litigation Reform Act of 1995). American Premium Water
Corporation cautions that statements made in this news release
constitute forward-looking statements and makes no guarantee
of future performance. Forward-looking statements are based on
estimates and opinions of management at the time statements are
made. These statements may address issues that involve significant
risks, uncertainties, estimates and assumptions made by
management. Actual results could differ materially from current
projections or implied results. American Premium Water Corporation
undertakes no obligation to revise these statements following the
date of this news release. Additional details of the Company's
business can be found in its public disclosures as a reporting
issuer under the Securities Exchange Act of 1934 filed with the
Securities and Exchange Commission's ("SEC") EDGAR
database.
This press release is
issued on behalf of the Board of Directors of
American Premium Water Corporation