National CineMedia (NCM) and ScoreStream Team Up To Bring Local Sports To The Movies
November 13 2018 - 10:40AM
Business Wire
New Noovie Local Sports Highlights Pre-Show
Segments Powered By ScoreStream Will Provide Local Businesses With
Unique Advertising Sponsorship Opportunities
National CineMedia (NCM), America’s Movie Network, and
ScoreStream, the first dedicated crowd sourcing platform for local
sports, are teaming up to bring local sports highlights to a movie
theater near you.
The ScoreStream mobile app lets fans in the stands crowd source
scores, photos and videos of their local teams while following all
the teams in their area in real time. The best of the best of this
user-generated content from each local region will now be featured
regularly in movie theater lobbies around the country across NCM’s
Lobby Entertainment Network (LEN) and also, when sponsored by a
local advertiser, on the big screen in a new Noovie Local content
segment powered by ScoreStream in NCM’s Noovie pre-show. Noovie
leads audiences to what’s next in entertainment, with great
content, commerce, and interactive games on over 21,100 screens in
over 1,700 theaters nationwide.
Area businesses will have the opportunity to be the exclusive
sponsor of these Noovie Local – Powered By ScoreStream sports
highlight packages in their neighborhood theater, connecting with
movie audiences and becoming the voice of local sports in the
community. The sports content will change monthly, and features
year-round high school sports highlights, plus high school, college
and pro scores in real-time from across town and across the
state.
“When we created our Noovie pre-show, movie audiences told us
that great local content was one of the things they most wanted to
see, along with behind-the-scenes movie features and games,” said
NCM Senior Vice President of Local Sales and Affiliate Partnerships
Stacie Tursi. “If there are two things that people are passionate
about, it’s movies and sports. So, working with ScoreStream to
bring that combination to Noovie is a home run. When you think
about it, some of the most beloved movies of all times are about
sports, and this is an amazing way for fans to give their teams and
players the recognition they deserve up on the big screen,
supported by businesses in their community.”
“We couldn’t be more excited about our partnership with NCM,”
said Derrick Oien, Founder and CEO of ScoreStream. “ScoreStream’s
SportFX video editing tools empower fans to showcase their teams
and players in ways never before possible. This partnership will
delight fans and movie-goers alike with killer highlights of their
local and state-wide teams, exclusively available from
ScoreStream.”
About ScoreStream
ScoreStream is the first dedicated crowd sourcing platform for
local sports in real time. The ScoreStream mobile app engages fans
through crowd-sourced scores, photos, video and chat from over
10,000 games per week from around the world. ScoreStream is an
early-stage, venture-backed start-up based in Del Mar,
CA. Follow ScoreStream
at www.scorestream.com, www.facebook.com/scorestream, and
@scorestream on Twitter.
About National CineMedia (NCM)
National CineMedia (NCM) is America’s Movie Network. As the #1
Millennial weekend network in the U.S., NCM is the connector
between brands and movie audiences. According to Nielsen, more than
700 million moviegoers annually attend theaters that are currently
under contract to present NCM’s Noovie pre-show in 56 leading
national and regional theater circuits including AMC Entertainment
Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal
Entertainment Group (a subsidiary of Cineworld Group PLC, LON:
CINE). NCM’s cinema advertising network offers broad reach and
unparalleled audience engagement with over 21,100 screens in over
1,700 theaters in 188 Designated Market Areas® (49 of the top 50).
NCM Digital goes beyond the big screen, extending in-theater
campaigns into online and mobile marketing programs to reach
entertainment audiences. National CineMedia, Inc. (NASDAQ:NCMI)
owns a 48.8% interest in, and is the managing member of, National
CineMedia, LLC. For more information about National CineMedia,
visit www.ncm.com and www.Noovie.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20181113005865/en/
National CineMedia (NCM)Amy Jane Finnerty,
212-931-8117amy.finnerty@ncm.comorROAM Communications for
ScoreStreamKat Eller Murray,
415-684-8528kat@roamcomms.com
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