Crocs Casts Fresh Faces for Third Year of “Come As You Are” Campaign
November 13 2018 - 9:00AM
Business Wire
Zooey Deschanel and Natalie Dormer Lead the
Cast of Crocs Global Brand Ambassadors for 2019
Crocs, Inc. (NASDAQ: CROX), a global leader in innovative
casual footwear for women, men and children, today announced a cast
of fresh faces for the third year of its “Come As You Are” global
marketing campaign. Since 2017, “Come As You Are” has inspired
millions of consumers around the world, leading to increases in
brand relevance, consideration and desirability.
Award-winning actress, singer-songwriter and director Zooey
Deschanel along with British actress Natalie Dormer, Chinese
actress, dancer and model Gina Jin, South Korean actress and
gugudan girl-band member Kim Se-Jeong, and Japanese actress and
model Suzu Hirose will be featured in digital, social, print and
in-store marketing materials in key global markets beginning in
2019.
“I love that we are all unique,” said Deschanel, a mother
of two. “When Crocs asked me to be a part of their ‘Come As
You Are’ campaign, I was excited to have the opportunity to
join a fun and colorful brand, but more importantly, have
the opportunity to inspire others to embrace their
individuality.”
Throughout the year-long “Come As You Are” campaign, the new
brand ambassadors will encourage consumers to declare that
expressing yourself, being comfortable and being stylish are not
mutually exclusive. The campaign will highlight the iconic Classic
Clog, as well as LiteRide™, the brand’s latest innovation in
comfort technology, and the popular Crocs Serena and Swiftwater™
sandal collections.
“Since launching ‘Come As You Are’ in 2017, Crocs has seen
renewed brand interest from consumers around the globe,” said
Terence Reilly, Crocs’ Chief Marketing Officer. “We are proud of
what this campaign has achieved, but are eager to see how a
talented, unique and self-expressive cast can redefine what it
means to be comfortable in your own shoes.”
Recognized for her presence in some of the biggest global TV and
movie franchises of our time, including HBO’s Game of Thrones and
The Hunger Games, Dormer will play an important role for the brand
in Europe.
“I’ve said it before, but I truly believe if you don’t scare
yourself a little bit, you’ll never grow,” said Dormer. “Whether
it’s the roles I’ve played or marathons I’ve run, I challenge
myself to get out of my comfort zone. That’s why the ‘Come As You
Are’ message that Crocs is sharing is so important to me.”
In China, actress, dancer and model Gina Jin is best known for
starring in the television dramas Peacock King and Seven Weapons
while Korean brand ambassador Kim Se-Jeong is active as a popular
K-POP singer since her official debut as a member of gugudan in
2016. More recently, she has been featured in various drama OSTs
and is also recognized for her role in Drama School 2017.
Said Jin: “I’m excited to partner with a brand like Crocs that
values self-expression and standing out from the crowd. To me,
that’s what the ‘Come As You Are’ message is all about.”
Kim Se-Jeong added: “I used to struggle with the fear of making
mistakes. But if you don’t mess up every once in a while, you won’t
learn anything. ‘Come As You Are’ is a platform that can help
people push through their fears and learn to be comfortable in your
own shoes.”
Suzu Hirose, a Japanese actress and model, is known for her
roles in Our Little Sister and Rage, and for playing the lead role
in the Chihayafuru films.
“It’s never been more OK to be yourself,” Hirose said. “While I
get to express myself through different characters on-screen,
maintaining my one-of-a-kindness off-screen is the essence of the
‘Come As You Are’ campaign.”
Crocs will announce more details about the evolution of “Come As
You Are” in early 2019.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative
casual footwear for women, men and children, combining comfort and
style with a value that consumers know and love. Every pair of
shoes within Crocs’ collection contains Croslite™ material, a
proprietary, molded footwear technology, delivering extraordinary
comfort with each step.
In 2018, Crocs reinforces its mission of “everyone
comfortable in their own shoes” with the second year of its global
Come As You Are™ campaign. To learn more about Crocs or
Come As You Are, please visit www.crocs.com or follow
@Crocs on Facebook, Instagram and Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20181113005144/en/
Crocs, Inc.Ryan Roccaforte,
303-848-7116RRoccaforte@crocs.com
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