Disney will donate up to US $2 million to
Make-A-Wish to help make wishes come true for children with
critical illnesses.
The Walt Disney Company today launched its 2018 Share Your Ears
campaign, benefiting Make-A-Wish. The campaign kicked off during
Mickey’s 90th Spectacular on ABC tonight with a segment from Robin
Roberts, award-winning broadcaster and co-anchor of ABC’s Good
Morning America, on the significance of wish granting. The elegant
affair featured star-studded musical performances and moving
tributes in celebration of 90 years of Mickey Mouse.
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Robin Roberts, co-anchor of ABC's "Good
Morning America," shares her ears. (Photo: Business Wire)
For the third year in a row, Disney is supporting Make-A-Wish by
inviting fans to share their ears on social media to grant more
wishes. From now through November 17, 2018, Disney will donate US
$5, up to a total of US $2 million, to Make-A-Wish for every public
photo posted showing off “Mickey Mouse ears”—or any creative
“ears”—on Facebook, Instagram or Twitter using the hashtag
#ShareYourEars.
“Make-A-Wish does such vital work and I am excited to be part of
an initiative that will help make wishes come true for even more
children,” said Roberts.
Guests who visit Disney stores throughout the campaign can
decorate a pair of paper Mickey Mouse ears, snap a picture in the
#ShareYourEars photo frame and post their pictures to social
media with #ShareYourEars to celebrate Mickey’s 90th and make a
difference (Disney stores in U.S. and Canada only; outlet
locations excluded).
In addition, beginning tomorrow, guests at various Disney Parks
around the world can #ShareYourEars with special photo
opportunities, including uniquely themed photo walls at select
locations created exclusively for the campaign by Walt Disney
Imagineering. Disney Cruise Line guests can #ShareYourEars with a
special onboard photo opportunity using iconic ship elements as a
backdrop to provide the famous “ears.”
“It is a tremendous honor to support children whose wish is to
come to Disney. Wish granting exemplifies the magic our 160,000
cast members and Imagineers create for guests all over the world
every day,” said Bob Chapek, Chairman, Disney Parks, Experiences
and Consumer Products. “With this third Share Your Ears campaign,
we’ll get to make a difference in the lives of even more children
and families.”
Disney has helped grant more than 130,000 wishes during its
40-year partnership with Make-A-Wish, including one out of every
two wishes in the United States. Chapek also recently joined the
Make-A-Wish America board of directors.
During the campaign, ABC, Disney Channel and Freeform will
feature messages from popular actors and performers across multiple
platforms encouraging viewers to #ShareYourEars. Social media
handles and celebrities from across the company will also post
#ShareYourEars photos and videos. Disney Theatrical Productions
will celebrate with audiences on Broadway, providing campaign
information in Playbills for The Lion King, Aladdin and Frozen.
ESPN will run #ShareYourEars digital ads across its media
platforms, along with on-air and ESPN Radio promotions. In
addition, ESPN personalities will support the program on social
media.
Disney and Make-A-Wish have a long-standing history together.
Since 1980, when Disney was part of the first official wish, the
company has helped Make-A-Wish fulfill experiences that not only
brighten lives for a special moment, but also help wish kids and
their families replace fear with confidence, sadness with joy and
anxiety with hope. Currently, more than 10,000 Disney wishes are
granted every year, and the number continues to grow.
“We are thrilled to once again join forces with The Walt Disney
Company for the Share Your Ears campaign to provide people with a
fun, family-friendly way to make a lasting, impactful difference in
the lives of children with critical illnesses,” said Holly Thomas,
vice president of corporate alliances for Make-A-Wish America.
Jon Stettner, president and CEO of Make-A-Wish International
added, “We are so grateful to Disney, and its guests and fans
worldwide, for their ongoing support. Disney’s continued generosity
strengthens our global organization and allows us to grant
life-changing wishes in more than 50 countries. We are delighted to
be a part of the third year of this incredible campaign.”
Share Your Ears is part of the Disney Team of
Heroes philanthropic initiative and outreach program to
deliver comfort and inspiration to families around the world. In
March 2018, The Walt Disney Company made a five-year, US $100
million commitment to reinvent the patient and family experience in
children’s hospitals and is working with children’s wish-granting
organizations around the world to fulfill wishes for children
facing critical illnesses.
Visit www.ShareYourEars.org for more information.
About The Walt Disney Company
The Walt Disney Company (NYSE:DIS), together with its
subsidiaries, is a diversified worldwide entertainment company with
operations in four business segments: Media Networks; Studio
Entertainment; Parks, Experiences and Consumer Products; and
Direct-to-Consumer and International. Disney is a Dow 30
company and had annual revenues of $55.1 billion in its Fiscal Year
2017.
About Make-A-Wish®
Make-A-Wish® creates life-changing wishes for children with
critical illnesses. We seek to bring every eligible child's wish to
life because a wish is an integral part of a child's treatment
journey. Research shows children who have wishes granted can build
the physical and emotional strength they need to fight their
illness. Headquartered in Phoenix, Arizona, Make-A-Wish is the
world’s leading children’s wish-granting organization, serving
children in more than 50 countries worldwide. Together, generous
donors, supporters, staff and more than 40,000 volunteers grant a
wish every 17 minutes, on average, somewhere in the world. Since
1980, Make-A-Wish has granted nearly 450,000 wishes to children;
more than 30,000 last year alone. For more information about
Make-A-Wish America, visit wish.org and for more information about
Make-A-Wish International, visit worldwish.org.
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version on businesswire.com: https://www.businesswire.com/news/home/20181104005033/en/
The Walt Disney CompanyJacob DiPietre,
818-560-7353Jacob.DiPietre@disney.comorThe Walt Disney CompanyDavid
Jefferson,
818-560-4832David.J.Jefferson@disney.comorMake-A-Wish® AmericaJamie
Sandys, 602-385-6884jsandys@wish.org
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