The Schall Law Firm, a national shareholder rights litigation firm, announces that it is investigating claims on behalf of investors of 22nd Century Group, Inc. (“22nd Century Group” or “the Company”) (NYSE: XXII) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission.

The investigation focuses on whether the Company issued false and/or misleading statements and/or failed to disclose information pertinent to investors. Seeking Alpha reported in an article published on October 25, 2018, that 22nd Century Group may be the subject of an active SEC investigation for allegedly engaging in a pump and dump scheme. According to Seeking Alpha, a March 2018 investigation exposed that “fake authors” wrote stories endorsing the Company and its prospects. The article states that the Company “has still not explained who authorized or funded the positive articles” or “provided any reasoning for who else could be responsible for these tactics of having fake authors write positive articles.” Based on this news, shares of 22nd Century Group fell sharply in intraday trading the same day.

If you are a shareholder who suffered a loss, click here to participate.

We also encourage you to contact Brian Schall, or Sherin Mahdavian, of the Schall Law Firm, 1880 Century Park East, Suite 404, Los Angeles, CA 90067, at 424-303-1964, to discuss your rights free of charge. You can also reach us through the firm's website at www.schallfirm.com, or by email at brian@schallfirm.com.

The class in this case has not yet been certified, and until certification occurs, you are not represented by an attorney. If you choose to take no action, you can remain an absent class member.

The Schall Law Firm represents investors around the world and specializes in securities class action lawsuits and shareholder rights litigation.

This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and rules of ethics.

The Schall Law FirmBrian Schall, Esq.Sherin Mahdavian, Esq.310-301-3335info@schallfirm.comwww.schallfirm.com

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