Alibaba’s Robust Ecosystem Supercharges 2018 11.11 Global Shopping Festival
October 19 2018 - 6:15AM
Business Wire
10-Year Anniversary of Global Shopping Festival
Demonstrates Clear Upgrade in China’s Consumption
Alibaba Group Holding Limited (NYSE:BABA) today officially
kicked off the 2018 11.11 Global Shopping Festival in China’s
capital, promising this year’s mega-event will be the largest-ever
in terms of scale and reach.
Businesses within the Alibaba ecosystem will jointly offer
hundreds of millions of consumers an enriching experience that
supports their pursuit of high-quality products, entertainment and
fast, reliable services. The Festival will also demonstrate the
enthusiasm of consumers and brands embracing Alibaba’s New Retail
strategy – the convergence of online and offline retail through
technology.
“This year marks the 10th anniversary of 11.11. On the back of
China’s explosive digital transformation, the Festival’s astounding
growth over the past decade has powered the steady growth of
quality consumption sought by Chinese shoppers. The evolution also
showcases the development of the Alibaba ecosystem over time
expanding well beyond e-commerce,” said Alibaba Group CEO Daniel
Zhang.
Zhang conceived 11.11 as a concept a decade ago, turning
“Single’s Day” on the Chinese calendar into the world’s largest
annual shopping event. The first 11.11 in 2009 brought in US$7.8
million in gross merchandise value (GMV). Total GMV generated in
2017 was US$25.3 billion. Over the past decade, China’s number of
Internet users has risen to 802 million and 98% of them are
mobile1. Alibaba has captured the hearts and minds of these Chinese
consumers and expects to keep leading the way in retail
innovation.
“Over the last two years, we have pioneered the concept of New
Retail to accelerate the digital transformation of the offline. We
are excited by the impressive results achieved to date and will
continue to be the driving force innovating for merchants and
customers in the coming decades. We aim to become both the
number-one business partner for brands and the number-one shopping
destination for consumers,” Zhang added.
This year, 500,000 items will be available for pre-order on
Tmall from October 20. Customers can enjoy additional promotional
coupons on Mobile Taobao and Mobile Tmall. Specifically, the 2018
11.11 Global Shopping Festival will have the following features
made possible by New Retail and interactive initiatives:
- Brand InnovationTmall will
continue to give brands access to new digital capabilities –
180,000 brands from China and around the world will participate in
this year’s celebration. 200,000 smart stores in China across the
apparel, fast-moving consumer goods, beauty products, automobile
and home décor industries will help boost traffic to offline and
online shopping destinations. Tmall Global provides 3,700
categories of imported goods from 75 countries and regions on its
platform.
- International ConsumersTmall
World, AliExpress and Lazada will bring the event to hundreds of
millions of overseas users, making 11.11 a truly global event.
Lazada will host its first 11.11 Shopping Festival across six
countries in Singapore, Malaysia, Thailand, Indonesia, the
Philippines and Vietnam, offering more engaged consumer experience
and the biggest discounts of the year from LazMall and Lazada
marketplace.
- Participation of Local
ServicesEle.me’s on-demand platform will provide delivery
services for select Starbucks stores across 11 Chinese cities,
including full-service coverage in Beijing and Shanghai. In
addition, 150,000 merchant partners of Koubei will offer half-price
discounts on catering, beauty and hair salons and karaoke
bars.
- New Opportunities for Small
Merchants200,000 mom-and-pop stores powered by Alibaba’s Ling
Shou Tong (which translates as “retail integrated”) will provide
online sales promotions, along with augmented reality-based red
packets that offer discounts at 3,000 “Tmall Corner Stores.” Rural
Taobao will also bring coupons to its services in 800 counties
across 29 provinces in China.
- Dining and SupermarketHema
supermarket will designate 11.11 signature stores featuring a
number of promotions. RT-Mart will complete the makeover of its
nearly 400 stores, fully equipping them with New Retail
capabilities.
- Star-studded EntertainmentTmall
Collection’s “See Now, Buy Now” Fashion Show will be broadcast live
on ten platforms including Taobao, Youku, Weibo and Toutiao on
October 20, starting at 6pm in China. This will provide millions of
customers the opportunity to buy their favorite items on the spot
and vote for their favorite looks to create a trend report. In
addition, the signature countdown Gala will be held on November 10
in Shanghai’s Mercedes Benz Arena, featuring renowned stars.
About the 11.11 Global Shopping Festival
The 11.11 shopping festival began in 2009 with participation
from just 27 merchants as an event for merchants and consumers to
raise awareness about the value of online shopping. Last year,
nearly 140,000 brands and merchants participated in the event, with
consumers spending RMB168.2 billion (USD25.3 billion) during the
24-hour period. For additional history and facts from last year’s
festival, as well as the latest news and updates on the 2018 11.11
Global Shopping Festival, please visit Alizila:
http://www.alizila.com
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business
anywhere and the company aims to achieve sustainable growth for 102
years. For fiscal year ended March 2018, the company reported
revenues of US$39.9 billion.
1According to CNNIC report on Aug 20,
2018
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