Ahalogy Named an Influencer Marketing Solutions ‘Leader’ by Top Independent Research Firm
October 18 2018 - 10:22AM
Business Wire
Quotient Technology’s influencer marketing solution called “the
best fit for CPG and retail brands and shopper marketers eager for
full service”
Quotient Technology Inc. (NYSE:QUOT) today announced that
Forrester Research ranks Ahalogy as a “leader” in influencer
marketing in a new report, The Forrester New Wave™: Influencer
Marketing Solutions, Q4 2018. Forrester, which evaluated top
influencer marketing firms on a range of ten criteria, gave Ahalogy
a differentiated rating, the highest score possible in seven
criteria, including insights, analytics & ROI, and brand
safety.
“Ahalogy is the best fit for CPG and retail brands and shopper
marketers eager for full service,” Forrester stated. “Marketers at
brands like Kellogg’s and P&G love Ahalogy’s full-service
approach to cultivating breakthrough influencer content for use in
high-performing paid social campaigns.”
The report also stated that Ahalogy’s tool for exploring
influencer content, called Muse™, delights customers who use it to
stay in front of trends and optimize their own influencer
strategies.
“We are thrilled that Forrester named us a leader in its New
Wave evaluation,” said Bob Gilbreath, Quotient’s VP of Social
Platforms and GM of Ahalogy. “We believe that this recognition is a
testament to the hard work that our team has done to provide a
leading influencer solution on the market. Now that we are part of
Quotient, we’ve already expanded our footprint and
capabilities—particularly with shopper data.”
Influencer marketing is a quickly evolving category. According
to the report, “Many marketing organizations are in the throes of
maturing from experimenting with influencers to committing to an
influencer strategy…and they want to settle on a single long-term
partner.”
Finding an influencer partner of record is especially important
as CPGs and retailers are concerned about accurate measurement,
brand safety and the possibility that their influencer endorses
rival brands.
Ahalogy has built in a number of brand safety measures into its
platform, some of which are covered in Forrester’s findings.
“Ahalogy provides many valuable factors by which to explore
influencers and their audiences; an influencer’s proximity to
retailers is a particularly valuable feature for shopper
marketers,” the report states.
“Many of our clients have become our partners because brand
safety is a vital part of our campaigns and our process,” said
Gilbreath. “We know how important protecting a brand and its
reputation is for our clients, which is why we’re continually
innovating in this area.”
Since joining Quotient, which already works with more than 2,000
CPG brands and many national retailers, Ahalogy has expanded its
targeting and measurement solutions, leveraging Quotient’s
exclusive shopper data. Additionally, Ahalogy has expanded its Muse
platform to include a performance dashboard along with a suite of
brand safety tools.
The full The Forrester New Wave™: Influencer Marketing
Solutions, Q4 2018 report can be accessed
here: https://www.ahalogy.com/download-the-forrester-new-wave-report
About Quotient Technology Inc.
Quotient Technology Inc. (NYSE: QUOT) is the leading
digital promotions, media and analytics company using proprietary
data to deliver personalized digital coupons and ads to millions of
shoppers daily. Our core platform, Quotient Retailer iQ™,
connects to a retailer’s point-of-sale system and provides
targeting and analytics for consumer packaged goods (CPG) brands
and retailers. Our distribution network also includes our
Coupons.com app and website, thousands of publishing partners and,
in Europe, the Shopmium mobile app. We serve hundreds of CPGs,
such as Clorox, Procter & Gamble, General Mills and Kellogg’s,
and retailers like Albertsons Companies, CVS, Dollar General,
Kroger and Walgreens. We operate Crisp Mobile, which creates
mobile ads aimed at shoppers, and Ahalogy, a leading
influencer marketing firm. Founded in 1998, Quotient is based in
Mountain View, California, with offices across the U.S., in
Bangalore, India; Paris and London. Learn more
at Quotient.com, and follow us on Twitter @Quotient.
Quotient, Quotient Retailer iQ, Shopmium, and Ahalogy are
trademarks of Quotient Technology Inc. All other marks
are owned by their respective owners.
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AhalogySamantha Miller, 330-209-9820Sales & Marketing
Coordinatorpress@quotient.com
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