ARMONK, N.Y., Oct. 18, 2018
/PRNewswire/ -- As part of Lufthansa's ongoing global
#SayYesToTheWorld brand campaign, the airline has teamed up with
IBM Watson Advertising (NYSE: IBM) to launch an AI-powered
advertising experience. Lufthansa is the first airline brand to
launch an IBM Watson Ads campaign with Watson Advertising. The
campaign focuses on exploring a world of new possibilities and
saying yes to the unknown. The interactive ads, powered by IBM
Watson, provides consumers with the opportunity to interact with
Lufthansa for general airline questions and for travel content
across 15 European destinations. A destination explorer showcases
each location and helps the user explore different cities through
local travel facts and tips, as well as tailored image galleries
and videos, and offers the option for flight reservations.
"Lufthansa continues to drive value to the consumer through the
use of new and innovative technologies such as AI, both on our
aircraft and off," said Benita
Struve, Director/Head of Marketing Communications &
Campaigns for Lufthansa. "This marketing campaign not only inspires
exciting travel, it also utilizes the most innovative methods to
provide a personalized experience."
"We are excited to team up with Lufthansa to help consumers
discover their next international adventure through an engaging
conversation powered by Watson," said Carrie Seifer, VP and Chief Revenue Officer, IBM
Watson Advertising. "With the help of AI, Lufthansa is able to
invite consumers into an enjoyable exchange within an
interactive ad unit to learn about a range of topics from key
destinations to in-flight experiences."
Some additional information about the Watson Ads campaign:
- Cities featured include: Athens,
Greece; Barcelona, Spain;
Berlin, Germany; Budapest, Hungary; Copenhagen, Denmark; Florence, Italy; Frankfurt, Germany; Krakow, Poland; Milan,
Italy; Munich, Germany;
Oslo, Norway; Paris, France; Prague, Czech Republic; Rome, Italy; and Stockholm, Sweden.
- The AI-powered ad is available on weather.com, The Weather
Channel app, and across Lufthansa's digital advertising
ecosystem.
- The Watson Ad is trained with a body of knowledge provided by
Lufthansa to enable a natural language dialogue that invites
potential travelers to explore international locales and
familiarize themselves with Lufthansa's services. As users
interact, the AI-powered ad experience gathers information that can
help provide insights to help guide future business and marketing
strategies.
In addition to the Watson Ads campaign, the #SayYesToTheWorld
campaign includes Digital, Out of Home, Mobile, Print, Social and
Cinema ads. The campaign reflects Lufthansa's mission to inspire
people to see and explore the world and open their minds to new
experiences.
Launched in June 2016, Watson Ads
are an industry-first AI-powered interactive ad unit that delivers
hyper-personalization at-scale along with actionable insights.
These interactive AI-powered ads enable brands to have meaningful
one-to-one conversations at scale with consumers wherever they may
be in their path to purchase. Watson Ads have launched in multiple
industries including automotive, consumer healthcare, consumer
packaged goods, entertainment, hospitality and retail.
About The Lufthansa Group
The Lufthansa Group is the
world's biggest airline group in in terms of revenue and is also
the market leader in Europe's
airline sector. The Group strives to be the "First Choice in
Aviation" for its customers, employees, shareholders and partners.
And safety, quality, reliability and innovation are the prime
credentials and priorities of all its business activities.
The Lufthansa Group is divided into the three strategic areas of
Hub Airlines, Point-to-Point Business and Service Companies. The
Group's network carriers, with their premium brands of Lufthansa,
SWISS and Austrian Airlines, serve its home market from their
Frankfurt, Munich, Zurich and Vienna hubs. With its Eurowings brand, the
Group also offers short- and long-haul point-to-point services in
the growing private travel market. And with its service companies,
which are all global market leaders in their individual industries,
the Lufthansa Group has found success in further areas of the
aviation business.
The Lufthansa Group's airlines currently (Summer Schedule) serve
343 destinations in 103 countries on four continents and offer
25,128 weekly frequencies. The Group's total fleet comprises some
728 aircraft and its member airlines will be taking delivery of 174
new aircraft between now and 2025. In 2017, the Lufthansa Group
employed around 130,000 personnel, welcomed 130 million passengers
aboard its flights and generated sales of around EUR 35.6 billion.
The Lufthansa Group is headed by its five-member Executive
Board. Carsten Spohr is Chairman
& CEO; Thorsten Dirks is in
charge of Eurowings and aviation services; Harry Hohmeister bears responsibility for the
commercial management of the Group's hub airlines and airports;
Ulrik Svensson is head of finance
and IT; and Dr. Bettina Volkens is
in charge of HR and legal affairs.
For further information please visit www.lufthansagroup.com.
About IBM & Artificial Intelligence
A world
leader in AI software, services, and technology for business, IBM
has deployed Watson solutions in thousands of engagements with
clients across 20 industries and 80 countries. IBM's Watson
solutions are widely used in industries, including by 7 of the 10
largest automotive companies and 8 of the 10 largest oil and gas
companies.
Media Contacts
Deutsche Lufthansa AG
Corporate Communications, The Americas
Tal Muscal / Christina Semmel
Tel: +1 516-296-9474
americaspr@dlh.de
http://www.lufthansagroup.com/media-relations-north-america
IBM Media Relations
Katherine Wong
Katherine.wong@us.ibm.com
https://newsroom.ibm.com/
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SOURCE IBM