Gillette further advances idea that a man’s
grooming tools should be as unique as he is because “One Size” does
not fit all
Gillette today pilots a new concept designed to personalize the
shaving experience in entirely new ways. Dubbed Razor Maker™:
powered by Gillette®, this new platform leverages technology from
3D-printing powerhouse Formlabs to offer a series of customizable
3D-printed handles, matching advanced manufacturing with consumers’
desire to have completely unique and personalized products.
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The new Razor Maker™: powered by
Gillette® offers 48 designs so intricate they can only be produced
using 3D-printing technology. (Photo: Business Wire)
“Gillette is in the business of helping men look, feel and be
their best, and that means giving them access to grooming options
that not only meet their shaving needs, but also match their
lifestyle, look and budget,” said Pankaj Bhalla, Director, Gillette
& Venus North America. “Earlier this year we introduced a range
of new razor products and declared that ‘one size’ does not fit all
men when it comes to razors. The Razor Maker™ pilot furthers our
commitment to place power in the hands of consumers and literally
have them custom-make their razors exactly the way they want them –
tailored to their grooming preference, budget, look, color and
style. This is one of the many ways we are fulfilling our
commitment to being The Best A Man Can Get.”
Razor Maker™ is an exciting concept making a limited quantity of
3D-printed razor handles available to U.S. consumers. As a brand
long known for its premium quality razor blades, the addition of
customizable razor handles is a natural extension for the company.
Each Razor Maker™ handle is printed at Gillette’s Boston
headquarters using stereolithography (SLA) printing technology from
Formlabs, a Boston-area company that designs and manufactures
powerful and accessible 3D-printing systems.
Consumers can create their own 3D-printed razor handle by
visiting http://razor-maker.com. Once there, visitors choose from a
range of 48 designs so intricate they can only be produced using
3D-printing technology. After selecting the handle, consumers
personalize it further by choosing from seven color options (black,
white, red, blue, green, grey and chrome) and by adding text to the
design. Handles can accommodate either Gillette’s MACH3 or Fusion5
ProGlide razor cartridges.
“Mass customization with 3D printing is finally becoming a
reality for consumers to experience end-use printed products,” said
Dávid Lakatos, Chief Product Officer of Formlabs. “Historically, 3D
printing has been involved in the development or manufacturing
processes for most products people interact with every day, but
consumers have had little interaction with 3D printing itself.
We’re thrilled to be partnering with Gillette. These new custom
razor handles are the next step towards changing that dynamic and
getting 3D-printed products directly into the hands of
consumers.”
Guys designing custom handles with Razor Maker™ can expect to
receive their fully personalized orders in 2-3 weeks. Handles are
priced starting at $19 for a partially 3D-printed handle with a
black rubberized grip, and $25 for a fully 3D-printed handle.
Chrome handles will be $39 and $45, respectively. Each handle will
come with one razor cartridge, and customers can choose to order
four additional cartridges for $15.
Earlier this year, Gillette On Demand also expanded its online
offering to include the ability to personalize a ProShield razor
handle ordered through the site. Those choosing to gift Gillette
blades to a loved one, or ordering a new subscription for
themselves, can log on and add photos, text or other graphics to
their handle design during the normal ordering process. The site
features an array of more than 200 pre-populated graphic options,
in addition to the photos and text users can upload to make the
design their own. Each handle is then printed and assembled in
Gillette’s Andover, Mass., plant before being shipped directly to
the recipient. When ordering as a gift, one personalized ProShield
handle and four razor cartridges is priced at $25. When the
personalization is ordered as part of a recurring subscription for
Fusion5 ProShield blades ($20 per delivery), the customization is
complimentary.
About Gillette
For over 110 years, Gillette has delivered precision technology
and unrivaled product performance – improving the lives of over 800
million consumers around the world. From shaving and body grooming,
to skin care and sweat protection, Gillette offers a wide variety
of products including razors, shave gel (gels, foams and creams),
skin care, after shaves, antiperspirants, deodorants and body wash.
For more information and the latest news on Gillette, visit
http://www.gillette.com/. To see our full selection of products,
visit http://www.gillette.com. Follow Gillette on social media at
Facebook, Instagram and Twitter.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
About Formlabs
Formlabs designs and manufactures powerful and accessible 3D
printing systems. Headquartered in Boston with offices in Germany,
Japan, and China, the company was founded in 2011 by a team of
engineers and designers from the MIT Media Lab and Center for Bits
and Atoms. Formlabs is establishing the industry benchmark for
professional 3D printing for engineers, designers, and
manufacturers around the globe, and accelerating innovation in a
variety of industries, including education, dentistry, healthcare,
jewelry, and research. Formlabs products include the Form 2 SLA 3D
printer, Fuse 1 SLS 3D printer, Form Cell manufacturing solution,
and Pinshape marketplace of 3D designs. Formlabs also develops its
own suite of high-performance materials for 3D printing, as well as
best-in-class 3D printing software.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181017005532/en/
P&GJulia LaFeldt, 513-888-2198Shave Care
CommunicationsE-Mail: lafeldt.j@pg.comorMMK+ on behalf of
Gillette/P&GCorey Manuel, 646-935-4164E-Mail:
Corey.Manuel@ketchum.comorFormlabsSarah Wheble,
781-738-9251PR ManagerE-Mail: wheble@formlabs.com
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