New brand positioning, architecture, name,
visual identity and enterprise site developed for the global
agricultural company
TORONTO, Oct. 16, 2018 /CNW/ - Global agricultural company
Pyxus International, Inc. (NYSE: PYX), formally known as Alliance
One International, Inc., has selected J. Walter Thompson Canada as its Global Marketing
Agency of Record for its enterprise transformation. To enhance the
company's consumer product goods capabilities, Pyxus partnered with
J. Walter Thompson Canada to
transform its name, brand identity, positioning and architecture,
as well as integrated marketing communications. Pyxus officially
launched Sept. 12, 2018, at an
investor and analyst event in New York
City.
Inspired by the Greek word for compass, the name Pyxus expresses
the company's commitment to explore new directions for the benefit
of their people, products and the planet. "Our transition to Pyxus
International marks a significant milestone in our 'One Tomorrow'
transformation journey," said Pieter Sikkel, President, Chief
Executive Officer and Chairman of the Board of Directors. "We
engaged JWT because we were impressed with the depth and breadth of
the agency's strategic capabilities. As we continue to broaden our
business portfolio by focusing on consumer-driven agricultural
products, JWT's strategic acumen and experience brings tremendous
value to this process. Our new organization enables us to be the
trusted provider of responsibly produced, independently verified,
sustainable and traceable agricultural products, ingredients and
services."
J. Walter Thompson Canada's work
on the transformation began immediately after a competitive pitch
concluded in April and has been led by the agency's Brand Identity
Team. "Reimagining the future of Alliance One was the focus of our
strategic efforts" said Susan
Kim-Kirkland, Global CMO of J. Walter Thompson and CEO Canada and Chicago. "Pyxus International, Inc.'s
transition clearly signals that the company is transforming for the
future. It is truly an inspiring and ambitious effort we are
thrilled to be part of." J. Walter Thompson
Canada will continue to support the growth of Pyxus
International, Inc. moving forward.
ABOUT PYXUS INTERNATIONAL, INC.
Pyxus International is a global agricultural company with 145
years' experience delivering value-added products and services to
businesses and customers. Driven by a united purpose – to transform
people's lives, so that together we can grow a better world - Pyxus
International, its subsidiaries and affiliates, are trusted
providers of responsibly sourced, independently verified,
sustainable and traceable products and ingredients. For more
information, visit www.pyxusintl.com.
ABOUT J. WALTER THOMPSON WORLDWIDE:
J. Walter Thompson Worldwide, the world's best-known marketing
communications brand, has been making pioneering solutions that
build enduring brands and business for more than 150 years.
Headquartered in New York, J.
Walter Thompson is a true global
network with more than 200 offices in over 90 countries, employing
nearly 10,000 marketing professionals. The agency consistently
ranks among the top networks in the world and continues a dominant
presence in the industry by staying on the leading edge – from
hiring the industry's first female copywriter to developing
award-winning branded content today. For more information, please
visit www.jwt.com and follow us @JWT_Worldwide.
SOURCE Pyxus International, Inc.