Macy’s and Marxent Partner On Largest Virtual Reality Rollout In Retail History
October 16 2018 - 4:38PM
Business Wire
Macy’s offers virtual reality experience in
approximately 70 stores nationwide and plans to open 20 more by
January 2019
Virtual reality experience reduces return
rates to less than 2 percent
Technology boosts customer confidence in
furniture purchase and increases basket size
Macy’s (NYSE:M) and Marxent today announced that the companies’
partnership is the largest virtual reality rollout in retail
history, with approximately 70 Macy’s VR installations in stores
nationwide. The companies expect to add another 20 locations by
January 2019. In partnership with Marxent, Macy’s is enabling
customers to discover products and make informed buying decisions
using the Macy’s VR furniture experience.
“Macy’s is constantly looking for ways to bring excitement and
fresh experiences to our customers. Through the Macy’s VR furniture
experience, we are giving our customers a new way to visualize a
large selection of furniture products. Customers design their
living space and, using a VR headset, immerse themselves in the
virtual rooms they create. VR is a practical application proven to
drive sales and a terrific example of combining technology and the
human touch,” said Hal Lawton, president of Macy’s.
In the three pilot stores, VR-influenced furniture sales have
increased by more than 60 percent versus non-VR furniture sales and
decreased returns to less than 2 percent. Customers are more
accurately visualizing their spaces and adding multiple furnishings
with confidence. The program also allows Macy’s to offer a full
range of furniture in a dramatically smaller space.
“With Macy’s VR furniture experience, customers can take a 2D
floorplan and transition it to 3D in real time,” said Beck
Besecker, co-founder and CEO of Marxent. “Macy’s VR for furniture
is an easy to use application and consumers have a huge selection
to choose from. The technology decreases return rates and VR gives
customers a real omnichannel experience.”
Another exciting addition is an augmented reality furniture
experience called “See Your Space IRL.” The technology allows
customers to virtually place Macy’s furniture products in their
actual living spaces. “See Your Space IRL” is now available on the
Macy’s mobile app for iOS on the iPhone 7 and newer, and will be
available on the Macy’s app for Android in 2019.
LIST OF MACY’S VR STORES
Arrowhead Towne Center AZ Chandler Fashion Center AZ
Pleasanton Furniture CA Northridge Fashion Center CA Santa Ana
Mainplace CA Victoria Gardens CA Fresno Furniture CA Thousand Oaks
CA Roseville Furniture CA Los Cerritos Center CA Northgate CA
Downtown LA
CA Mission Valley Home CA Valley Fair CA Del Amo Fashion Center CA
Montebello Home CA Monterey Furniture CA South Coast Plaza Home CA
Walnut Creek Broadway Plaza CA San Francisco Union Square CA Cherry
Creek Furniture CO Southglenn Furniture CO Park Meadows CO
Christiana DE Dadeland FL Pembroke Furniture FL Ft Lauderdale
Furniture FL Aventura FL South Dade Furniture FL Miami
International FL Gandy Furniture FL Town Center Furniture GA
Gwinnett Furniture GA Mall Of Georgia GA Lenox Square GA Perimeter
Furniture GA Old Orchard IL Castleton Square IN Fayette KY
Northshore MA Boston (Downtown) MA South Shore Plaza MA Annapolis
MD Somerset Collection MI Southdale Furniture MN Mall Of America MN
Paramus Furniture NJ Cherry Hill Furniture NJ Rte. 46 Furniture NJ
Route 22 Furniture Store NJ Newport Center NJ Summerlin NV Las
Vegas Home NV Herald Square NY Carle Place Furniture NY Cross
County NY Brooklyn (Downtown) NY Easton Town Center OH Tuttle
Crossing Furniture OH Lima OH Summit OH Washington Square Furniture
OR South Hills Furniture PA Ross Park Furniture PA Northpark Center
TX Memorial City TX Stonebriar Centre TX Springfield VA Alderwood
Furniture WA
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 650 locations in 44 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $52 million each year, plus
153,000 hours of volunteer service, to help make a difference in
the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at
http://www.macyspressroom.com/.
About Marxent
Marxent’s 3D Cloud™ is used by innovative omnichannel retailers
to reduce furniture returns, sell bigger baskets and enhance the
customer experience. From 3D Room Design to AR to VR, 3D Cloud™
enables shoppers to plan, visualize and buy with confidence. 3D
Cloud™ is a content management and hosting platform for 3D products
that scales to the enterprise and powers applications for product
visualization and configuration at all points in the customer path
to purchase, including Mobile with AR, VR Showroom and Web VR
applications. With 3D Cloud™ retail solutions, buyers can visually
configure, price and quote projects with multiple components and
customizations. For more information, visit www.marxent.com.
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Macy’sOrlando Veras,
646-429-7450orlando.veras@macys.com
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