SMITHS FALLS, ON, Oct. 16, 2018 /CNW/ - With just one day
until the legalization of recreational cannabis in Canada, Tweed is proud to launch Hi.
Society, a new program aimed at engaging and supporting
education for budtenders nationwide.
Membership in Hi. Society is free, with spots available
for passionate budtenders legally employed in the Canadian cannabis
retail framework who demonstrate their interest in learning and
contributing to our collective ambition of increased awareness and
knowledge surrounding all things cannabis.
Members of Hi. Society will benefit from a wide range of
industry-leading educational resources including a comprehensive,
evidenced-based training program developed into 12 courses by
Tweed's cannabis experts. Each course reflects learnings from the
medical, and new recreational cannabis market including Tweed's
history of serving a record number of customers since 2014, ongoing
collaboration with provinces on retail training plans, and
established partnerships with leading national awareness
organizations like MADD Canada.
To support Hi. Society, Tweed has launched a new website
at HiSociety.com and invites applications through the site starting
today for those passionate budtenders that want to learn and help
shape the future of cannabis retail in Canada.
"We know there is lots of passion and a desire for information
in today's cannabis industry and through Hi. Society, we are
helping fill that information gap and enabling the next generation
of budtenders to serve customers with the depth of knowledge they
deserve," said Mark Zekulin,
President and Co-CEO, Tweed. "While membership is free, we're
really looking to engage the most passionate people to build a
community of learning and help drive this new industry
forward."
Hi. Society members will also have opportunities to
showcase their skills at national competitions and to meet up with
other budtenders at events across the country further enhancing
their industry knowledge and experience.
Master classes and training opportunities with knowledgeable
experts from medical cannabis, wellness, the culinary arts,
business, customer service and more will join Tweed and our growing
community of brands - DNA Genetics, LBS, FORIA, Doja - to inspire
members with personal insights into industry developments and
customer trends.
By cultivating their cannabis knowledge, Hi. Society
members will enhance their ability to speak confidently about
cannabis products while serving as a trusted source of information
for customers. With the opening of this newly legalized market for
recreational cannabis in Canada,
the need for highly educated budtenders has never been higher.
Canadians will make many of their first, fully informed choices
about consuming or trying cannabis, and Hi. Society members
will be well placed to help guide them through this exciting and
important process.
Have questions about Hi. Society? Get in touch at
support@hisociety.com.
Here's to Future Growth of Hi. Society.
About Tweed:
Tweed is a globally recognized cannabis
brand and subsidiary of Canopy Growth Corporation (TSX:WEED,
NYSE:CGC). It has built a large and loyal following by focusing on
quality products and meaningful customer relationships. Tweed
doesn't just sell cannabis, it facilitates a conversation about a
product we've all heard about but haven't met intimately yet. It is
approachable and friendly, yet reliable and trusted.
In addition to producing industry leading, high quality, safe
cannabis products, Tweed is also leading the way in ensuring the
legal cannabis industry grows responsibly and serves as a force for
good. This includes Tweed's partnership with Uber and MADD Canada
to advance awareness on the dangers of driving high, the creation
of Hi. Society to support budtender education across the country,
and the Tweed Collective who, over the next 4 years, will invest
$20 million in social, responsible
initiatives that will transform where and how Canadians live in
meaningful ways. These are just a few of the ways Tweed is helping
advance this incredible new industry.
Learn more at www.tweed.com.
Notice Regarding Forward Looking Statements
This news
release contains "forward-looking statements" within the meaning of
the United States Private Securities Litigation Reform Act of 1995
and "forward-looking information" within the meaning of applicable
Canadian securities legislation. Often, but not always, forward
looking statements and information can be identified by the use of
words such as "plans", "expects" or "does not expect", "is
expected", "estimates", "intends", "anticipates" or "does not
anticipate", or "believes", or variations of such words and phrases
or state that certain actions, events or results "may", "could",
"would", "might" or "will" be taken, occur or be achieved.
Forward-looking statements or information involve known and unknown
risks, uncertainties and other factors which may cause the actual
results, performance or achievements of Canopy Growth or its
subsidiaries to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking statements or information contained in this news
release. Examples of such statements include statements with
respect to "Tweed is proud to launch Hi. Society, a new program
aimed at engaging and supporting education for budtenders
nationwide", and "help shape the future of cannabis retail in
Canada". Risks, uncertainties and
other factors involved with forward-looking information could cause
actual events, results, performance, prospects and opportunities to
differ materially from those expressed or implied by such
forward-looking information; and such risks contained in the
Company's annual information form dated June
28, 2017 and filed with Canadian securities regulators
available on the Company's issuer profile on SEDAR at
www.sedar.com. Although the Company believes that the assumptions
and factors used in preparing the forward-looking information or
forward-looking statements in this news release are reasonable,
undue reliance should not be placed on such information and no
assurance can be given that such events will occur in the disclosed
time frames or at all. The forward-looking information and
forward-looking statements included in this news release are made
as of the date of this news release and the Company does not
undertake an obligation to publicly update such forward-looking
information or forward-looking information to reflect new
information, subsequent events or otherwise unless required by
applicable securities laws.
SOURCE Canopy Growth Corporation