TORONTO and VANCOUVER, Oct. 16,
2018 /CNW/ - QYOU Media (TSXV:QYOU; OTCQB: QYOUF),
the world's leading curator of premium "best-of-the-web" video for
multiscreen distribution today announced a major marketing
agreement with FansUnite Entertainment Inc. ("FansUnite"), a
blockchain-based sports betting company, around its flagship
eSports platform, "Heads Up Daily" (HUD). The sponsorship agreement
will see FansUnite content and messaging available to a potential
audience of millions across multiple screens, including broadcast,
mobile, and social TV.
The global online betting industry is an explosive-growth
market, predicted to rise from a $40B
turnover in 2015 to $60B by 2020.
eSports betting is taking an ever-bigger slice of the action,
expected to grow from $315M a year to
an estimated $23.5B over the same
period. Blockchain sports betting platform, FansUnite, aims to
revolutionize the sports betting industry by harnessing the power
of distributed ledger technology to provide cheaper, more secure,
verifiable and transparent betting for sports fans, including fans
of eSports. As part of the company's brand awareness strategy,
FansUnite will sponsor HUD's daily highlights segment, weekly
player vs player segment, and accompanying social media
activations.
"QYOU was one of the first to recognise the potential of eSports
for mass market appeal and have built a dedicated audience around
the "Heads Up Daily" show. That audience – mainly males, 18-35 – is
right in the sweet spot for FansUnite and so it made sense for us
to leverage that in our campaign to promote our award-winning
online betting protocol," said FansUnite CEO Darius
Eghdami. "Partnering with a media company that's at the
cutting-edge of eSports content, reaching a significant audience of
young, tech-savvy, sports-mad fans daily, made this a natural fit
for us."
Curt Marvis, CEO and co-founder
of QYOU Media says the FansUnite sponsorship will enable the
company to reach an engaged and targeted audience of eSports-mad
fans. "FansUnite is a tremendously exciting service with the
potential to be transformative in the online sports betting and
esports betting space. Given that HUD has quickly grown to become
the go-to destination for all things relating to esports and video
game culture, reaching millions of fans across broadcast, mobile,
and social TV platforms like IGTV every day, the show represents an
ideal way for FansUnite to grow brand awareness and communicate its
unique value proposition. We're thrilled to have them on board,"
Marvis said.
The FansUnite protocol is currently in beta, growing its
membership base and building out its first social sports book
application. FansUnite is on track to begin allowing betting
transactions in the first quarter of 2019.
About QYOU Media
QYOU Media Inc. is a fast-growing
global media company that curates and packages premium
"best-of-the-web" video for multiscreen distribution. Founded and
created by industry veterans from Lionsgate, MTV, and CinemaNow,
QYOU's millennial-focused products including linear television
networks, genre-based series, mobile apps, and video-on-demand
formats reach millions of customers on six continents. Distribution
partners include Vodafone, 21st Century Fox, Liberty Global,
Showmax, iflix, Jio, SuperChannel and Tata Sky.
About FansUnite
The FansUnite Protocol is an industry standard for sports betting
and sports data applications built on the Ethereum blockchain. The
protocol will provide the infrastructure necessary to redistribute
the responsibility over the execution and resolution of bets from
centralized operators out to a network of independently operated
and incentivized Oracles, providing bettors assurance that their
bets are executed as entered, free from bias or tampering, while
bet details are immutably and transparently stored on the Ethereum
blockchain.
The protocol will provide the groundwork for a host of applications
that span traditional bookmaking, betting exchanges, daily fantasy
sports, poker and card-based games, and a variety of other services
reliant on sports data. These decentralized applications (DApps)
will be free to charge fees, utilize their own tokens for betting,
and set market prices based on full market information
transparently available on the blockchain. For more details on the
FansUnite Protocol, please
visit http://www.fansunite.com to review the White
Paper and Business Case.
SOURCE QYOU Media Inc.