BATTLE CREEK, Mich.,
Oct. 15, 2018 /PRNewswire/ -- In
advance of Halloween, Pop-Tarts® will throw treats and
tricks into one bubbling cauldron as it takes over Kellogg's
NYC Café. From October 24 -27, the
café will exclusively feature new Pop-Tarts recipes designed
to surprise unsuspecting taste buds with either a sweet treat or a
thrilling flavor trick.
"This Halloween, we celebrated everyone's favorite things about
Pop-Tarts – their soft crust, filling and frosting – to
create a one-of-a kind menu full of tasty treats," said
Joe Beauprez, Senior Manager of
Pop-Tarts Marketing. "With recipes so simple fans can
re-create the full menu at home, our café takeover shows there is
no limit to how you can enjoy your favorite Pop-Tarts."
Recipes for recreating all the scary-good Halloween-themed
Pop-Tarts creations from the takeover can be found here.
While you can simply try out these sweet treats or purchase boxes
of Pop-Tarts at the café, you can also choose to take a risk with
spooky flavor tricks:
- Zombie Eye Tart-Pops – Frosted Cherry Pop-Tarts
are coated in icing, rolled into balls, and served by a witch; but
keep an eye out, one could satisfy your sweet tooth, the other
could shock you with a tongue-twisting, sour surprise
- Finger Freezer Milkshakes – Made with delicious Frosted
Strawberry Pop-Tarts, these dripping-red milkshakes are
served up by a mad scientist who was a little too hands-on but
don't worry any fingers you may find are only sweet candy
- Fang Sandwiches – Made with tasty Frosted Blueberry
Pop-Tarts and marshmallows, your friends will 'dye' when a
vampire delights you with these "chatterbox" sandwiches that just
might turn their mouths a hilarious blue
The bravest guests at the café can sign up to experience extra
frights in the Pop-Tarts "Crypt" beneath the café. Those who
survive will be rewarded with the sweetest treat of all – a first
taste of new Pop-Tarts® Bites before they are on shelves
this December. With everything that's great about
Pop-Tarts®, including the soft crust, filling and frosting,
these bite-sized pieces are perfect for snacking anytime and
anywhere – available in two classic flavors, Frosted Strawberry and
Brown Sugar Cinnamon.
The Pop-Tarts Tricks and Treats Café will be open for all
fans to enjoy from 11 a.m. –
11 p.m. on October 24-27. The "Crypt" in the underbelly of
the café will only take souls between 5-8
p.m. on October 24 and
October 25, and from 2-11 p.m. October
26-27. Those who dare to enter the crypt are encouraged to
purchase tickets in advance at poptartstrickandtreat.com.
For more information about Pop-Tarts® check out follow
the brand on Twitter, Instagram, and Facebook.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight
the world through foods and brands that matter. Our beloved brands
include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's
Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice
Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more.
Net sales in 2017 were approximately $13
billion, comprised principally of snacks and convenience
foods like cereal and frozen foods. Kellogg brands are beloved in
markets around the world. We are also a company with Heart &
Soul, committed to creating three billion Better Days by the end of
2025 through our Breakfasts for Better Days global purpose
platform. Visit www.KelloggCompany.com or
www.OpenforBreakfast.com.
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SOURCE Kellogg Company