Herbalife Nutrition Creates a Stir in the $38 Billion Coffee Industry
October 15 2018 - 9:00AM
Business Wire
New High Protein Iced Coffee Gives Consumers
a Healthy, Refreshing Alternative to Sugary Coffeehouse
Beverages
Herbalife Nutrition (NYSE: HLF), a premier global nutrition
company whose purpose is to make the world healthier and happier,
today introduced a new way for consumers to have their coffee and
get their protein too, with the launch of a Mocha High Protein Iced
Coffee. Low in calories, sugar and fat, but big on taste, the
100-calorie drink mix has no artificial flavors or added colors and
provides 15 grams of protein and 80 mg of caffeine per serving.
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Herbalife Nutrition Creates a Stir in the
$38 Billion Coffee Industry. New High Protein Iced Coffee Gives
Consumers a Healthy, Refreshing Alternative to Sugary Coffeehouse
Beverages. (Photo: Business Wire)
“Everyone loves the refreshing taste of iced coffee, but not the
calories and sugar that come with many coffeehouse options, and we
are excited to create a stir in the coffee industry with a new way
to enjoy iced coffee,” said Ibi Montesino, senior vice president,
and managing director, North America Region, Herbalife Nutrition.
“Our new iced coffee drink mix gives consumers a protein and
energy-packed way to start their day or to enjoy an afternoon
pick-me-up or evening treat, and with only two grams of sugar per
serving, is an alternative to many popular coffeehouse
products.”
The iced coffee market is red hot and according to Mintel, sales
grew at least 10 percent annually between 2013-17. Further echoing
the love of coffee, Herbalife Nutrition’s recent global breakfast
survey of over 8,000 people revealed that in the U.S. specifically,
more than 60 percent of consumers drink coffee daily. And younger
coffee drinkers are driving the iced coffee category growth. In
2017, more than 50 percent of millennials said they drank iced
coffee in the last three months, up from 46 percent the previous
year.
The great-tasting High Protein Iced Coffee will be available in
Mocha with additional flavors coming soon, and each 25 gram serving
features:
- 15 grams of protein
- 100 calories
- 2 grams of sugar
- 80 mg of caffeine
- Low Fat
- No artificial flavors or added
colors
Herbalife Nutrition High Protein Iced Coffee has 14 servings per
12-ounce bag and a suggested retail price of $38.50. Easy to make
in seconds, consumers simply add two scoops of the drink mix to
water, shake, pour over ice and experience a delicious, refreshing
and nutritious way to power them throughout the day.
About Herbalife Nutrition
Herbalife Nutrition is a global nutrition company whose
purpose is to make the world healthier and happier. The Company has
been on a mission for nutrition – changing people's lives with
great nutrition products & programs – since 1980. Together with
our Herbalife Nutrition independent distributors, we are
committed to providing solutions to the worldwide problems of poor
nutrition and obesity, an aging population and skyrocketing public
healthcare costs, while supporting the rise in entrepreneurs of all
ages. Herbalife Nutrition offers high-quality,
science-backed products, most of which are produced in
Company-operated facilities; one-on-one coaching with
a Herbalife Nutrition independent distributor; and a
supportive community approach that inspires customers to embrace a
healthier, more active lifestyle. Herbalife
Nutrition's targeted nutrition, weight-management, energy and
fitness, and personal care products are available exclusively to
and through dedicated Herbalife Nutrition distributors in
more than 90 countries.
As a global supplier of herbal supplements, Herbalife
Nutrition uses more than 150 botanical ingredients, including
soybeans, tea and aloe. The company has a robust, science-based
product development process guided by a team of more than 300
scientists, 36 of them Ph.Ds., to assure the quality of the
products. The Company has invested more than $300
million during the past six years in its manufacturing
facilities and now makes approximately 65 percent of all its
nutrition products in-house.
Through its corporate social responsibility
efforts, Herbalife Nutrition supports the Herbalife
Nutrition Foundation (HNF) and its CasaHerbalife
Nutrition programs to help bring good nutrition to children in
need. Herbalife Nutrition is also proud to sponsor more
than 190 world-class athletes, teams and events around the
globe.
Herbalife Nutrition has approximately 8,300 employees
worldwide, and its shares are traded on the New York Stock
Exchange (NYSE: HLF) with net sales of approximately $4.4
billion in 2017. To learn more, visit Herbalife.com or
IAmHerbalife.com.
Herbalife Nutrition also encourages investors to visit its
investor relations website at ir.Herbalife.com as financial and
other information is updated and new information is posted.
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Herbalife Nutrition Ltd.Jennifer Butler, 213.745.0420VP, Media
Relations
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