High Park Company Introduces Comprehensive Portfolio of Adult-Use Cannabis Brands
October 15 2018 - 06:00AM
Business Wire
Company unveils three new brands exclusive to the
Canadian adult-use market
High Park Holdings Ltd. (“High Park”), a subsidiary of Tilray,
Inc. (NASDAQ:TLRY), today unveiled a broad-based portfolio of
cannabis brands including three new, original brands exclusive to
the Canadian adult-use market: Canaca™, Dubon™ and
Yukon Rove. High Park’s comprehensive brand portfolio
reflects the breadth of consumer preferences and includes a diverse
range of quality and innovative products.
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the full release here:
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Canaca (Photo: Business Wire)
“The launch of the world’s largest federally legal cannabis
market is only days away and High Park is ready to be a part of
history,” said Adine Fabiani-Carter, Chief Marketing Officer at
High Park. “We believe great brands are the engine of an enduring
and vibrant cannabis industry and we’re excited for Canadians to
finally have safe-access to unique consumer-driven brands and
quality-assured products.”
Three New Canadian BrandsHigh Park is proud to unveil
three original cannabis brands for the Canadian market, created by
artisans and grown by master horticulturalists dedicated to their
craft and sustainable practices.
- Canaca™ proudly builds on its
homegrown heritage with cannabis whole flower, pre-roll and oil
products handcrafted by and for Canadian cannabis enthusiasts.
- Dubon™ is a vibrantly Québécois
cannabis brand and champion of inspired, creative living. Dubon
offers master-crafted cannabis strains as whole flower and
pre-rolls, exclusively available through the Société québécoise du
cannabis in Québec (SQDC).
- Yukon Rove™ is a cannabis brand
born “wild and free” with the unique spirit of Northern-Canada. An
assortment of local favorite strains will be available from Yukon
Rove in whole flower and pre-rolls, exclusively in the Yukon
territory.
Broad-Based Brand PortfolioIn addition to the brands
listed above (and as previously announced), High Park has secured
the exclusive rights to produce and distribute a broad-based
portfolio of adult-use cannabis brands and products in Canada,
subject to applicable laws and regulations. These brands
include:
- Irisa™ is a women’s wellness
brand created with modern health and wellness seekers in mind.
Irisa products include cannabis pre-rolls and oil drops designed to
naturally integrate with consumers’ self-care rituals.
- Grail™ is a super-premium
cannabis brand that offers discerning connoisseurs a collection of
sought-after strains and top-shelf products.
- Marley Natural™ is crafted with
deep respect for natural wellbeing and the positive potential of
the herb. Marley Natural products include whole flower, pre-rolls,
vape oil cartridges and cannabis-infused edibles.*
- Dutchy™ is a popular brand of
choice for more frequent consumers. Dutchy’s social and
community-minded products include whole-flower, pre-rolls and vape
oil cartridges.*
- Headlight™ offers experienced
consumers best-in-class quality focusing on cannabis concentrates,
waxes and high potency vape oil cartridges.*
- Goodship® makes award-winning
cannabis edibles. The Goodship brand is known for its delectable
cannabis-infused baked goods, chocolates and confections.*
- Wallops™ are creators of
high-intensity chews and confections.* Wallops products satisfy
daring cannabis consumers with a stunningly bold flavor
experience.
*Vape oil cartridges, cannabis concentrates, waxes and cannabis
edibles are not anticipated to be permitted under Canadian
adult-use legislation on October 17, 2018. The Government of Canada
has indicated that edibles will be permitted no later than 12
months after the legislation comes into force. Other forms may be
permitted at a later date.
National Supply PartnershipsHigh Park anticipates
fulfilling adult-use supply agreements and purchase orders in
Quebec, Ontario, British Columbia, Manitoba, Nova Scotia, Prince
Edward Island, Northwest Territories, Saskatchewan and the Yukon
this year as adult-use legalization takes effect. Irisa, Grail,
Canaca, Dubon and Yukon Rove will be available in select
jurisdictions across Canada for the launch of the adult-use market
on October 17th. Marley Natural is anticipated to launch later in
2018, and the remaining brands in the High Park portfolio will
launch as laws and regulations permit.
About High Park Company™Based in Toronto and led by a
team with deep experience in cannabis and global consumer brands,
High Park was established to develop, produce, sell, and distribute
a broad-based portfolio of adult-use cannabis brands and products.
High Park is a wholly-owned subsidiary of Tilray, Inc., a global
leader in cannabis cultivation, processing, and distribution.
Tilray will continue to serve patients in Canada and around the
world with a diverse range of pharmaceutical-grade medical cannabis
products as High Park focuses on creating distinctive products for
adult consumers.
Cautionary Note Regarding Forward-looking StatementsThis
press release contains “forward-looking statements” within the
meaning of the U.S. Private Securities Litigation Reform Act of
1995 and “forward-looking information” within the meaning of
Canadian securities laws, or collectively, forward-looking
statements. Forward-looking statements in this press release may be
identified by the use of words such as, “may”, “would”, “could”,
“will”, “likely”, “expect”, “anticipate”, “believe, “intend”,
“plan”, “forecast”, “project”, “estimate”, “outlook” and other
similar expressions, including statements in respect to Tilray’s
intention to launch brands through its affiliates. Forward-looking
statements are not a guarantee of future performance and are based
upon a number of estimates and assumptions of management in light
of management’s experience and perception of trends, current
conditions and expected developments, as well as other factors that
management believes to be relevant and reasonable in the
circumstances, including assumptions in respect of current and
future market conditions, the current and future regulatory
environment and future approvals and permits. Actual results,
performance or achievement could differ materially from that
expressed in, or implied by, any forward-looking statements in this
press release, and, accordingly, you should not place undue
reliance on any such forward-looking statements and they are not
guarantees of future results. Forward-looking statements involve
significant risks, including the risks discussed under the caption
“Risk Factors” in Tilray, Inc.’s Quarterly Report on Form 10-Q for
the three and six months ended June 30, 2018 (a copy of which may
be obtained at www.sec.gov and www.sedar.com), assumptions,
uncertainties and other factors that may cause actual future
results or anticipated events to differ materially from those
expressed or implied in any forward-looking statements. Tilray does
not undertake and specifically declines any obligation to update
any forward-looking statements that are included herein, except in
accordance with applicable securities laws.
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version on businesswire.com: https://www.businesswire.com/news/home/20181015005280/en/
High Park Holdings Ltd.Chrissy Roebuck,
1-833-206-8161news@highparkcompany.com
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