POTTERY BARN KIDS DEBUTS IN U.K. MARKET WITH ECOMMERCE SITE AND SHOP-IN SHOPS AT JOHN LEWIS & PARTNERS RETAIL LOCATIONS
October 11 2018 - 06:05PM
Business Wire
Pottery Barn Kids, the premier specialty retailer for children’s
home furnishings and decorative accessories, and a member of the
Williams-Sonoma, Inc. portfolio of brands (NYSE: WSM) today
announced its expansion into the United Kingdom. Pottery Barn Kids
U.K. presence includes ecommerce website, potterybarnkids.co.uk,
offering a curated selection of home furnishings and textiles for
baby and kids. In addition to the ecommerce site, Pottery Barn Kids
will debut with retail presence in the U.K. beginning mid-October
with branded shop-in-shops at John Lewis & Partners.
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the full release here:
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West Elm x Pottery Barn Kids Collection
(Photo: Business Wire)
Since its launch in 1999 in San Francisco, California, Pottery
Barn Kids has been committed to bring the utmost in quality,
comfort, safety and style into every family’s home. Exceptional
designs and high-quality products are at the forefront of the
Pottery Barn Kids brand, with furniture, bedding and storage
solutions created to be functional and beautiful. With a focus on
meeting the highest child safety standards, products are expertly
crafted from the best materials to last through the years. Pottery
Barn Kids is committed to providing responsibly-made products
including an assortment of 100% organic cotton bedding, low-VOC
(volatile organic compound) water-based furniture finishes, and the
use of FSC-certified wood in the furniture assortment.
“Bringing our quality Pottery Barn Kids furniture, bedding and
accessories to the U.K. is a proud moment for our brand,” said
Jennifer Kellor, President, Pottery Barn Kids. “We design safe,
functional and stylish products to create inspired baby and kids’
rooms, and our proprietary designs, responsible sourcing and
manufacturing, furthers our commitment to create a healthier home,
community and world. Launching the Pottery Barn Kids U.K. ecommerce
site and curated shop-in-shops with renowned retailer, John Lewis,
provides U.K. customers the opportunity to celebrate the milestones
and special moments of childhood with us.”
As part of its U.K. debut, Pottery Barn Kids will offer the
exclusive West Elm x Pottery Barn Kids collection of nursery
furnishings and décor. The collection brings together West Elm’s
signature modern aesthetic and Pottery Barn Kids’ industry
expertise and craftsmanship.
Pottery Barn Kids will begin wholesale operations in the U.K.
with Pottery Barn Kids branded shop-in-shops at three John Lewis
locations. The shop-in-shops will feature a curated assortment of
baby and nursery décor beginning mid-October at John Lewis shops at
Oxford Street, Peter Jones and Stratford City and online at
johnlewis.com. The Pottery Barn Kids and John Lewis partnership
marks Williams-Sonoma Inc.’s second European wholesale venture with
John Lewis following its launch of West Elm in 2015.
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE:
WSM) portfolio of brands, is a premier specialty retailer for
children’s home furnishings and decorative accessories. Introduced
in 1999, Pottery Barn Kids offers exclusive designs that create
kid-friendly, stylish and innovative spaces for the nursery,
bedroom and playroom. Key product categories include furniture,
bedding, bath, window treatments, rugs, lighting, decorative
accessories, toys, nursery essentials and gear such as backpacks
and reusable lunch bags. Pottery Barn Kids operates company-owned
stores in the United States, Canada and Australia and has
unaffiliated franchisees that operate stores in the Middle East,
the Philippines and South Korea, and stores and ecommerce websites
in Mexico, as well as an ecommerce site at www.potterybarnkids.com
that offers international shipping to customers worldwide. The
company is headquartered in San Francisco, California.
ABOUT WEST ELM
Headquartered in Brooklyn, NY since 2002, West Elm opened its
first store in DUMBO, the neighborhood it still proudly calls home.
With a mission of harnessing the power of design and human
connection to enrich lives, everything West Elm does is designed to
make an impact in everyday life, from creating unique, affordable
designs for modern living and commitment to Fair Trade Certified,
from LOCAL and handcrafted products to community-driven
collaborations and events. The brand operates more than 100 retail
stores as well as e-commerce websites in the United States,
Australia, Canada and the UK, ships internationally to customers
around the world, and has unaffiliated franchisees that operate
stores in Mexico, Middle East, Philippines and South Korea. In
addition to home furnishings retail, West Elm operates in the
commercial furnishings industry and announced its expansion into
the travel and hospitality industry with the launch of West
Elm Hotels. West Elm publishes the
blog Front+Main and is part of an active community
on Facebook, Instagram, Pinterest, Twitter and YouTube. West
Elm is a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio
of brands.
ABOUT JOHN LEWIS & PARTNERS
John Lewis & Partners operates 50 John Lewis shops
across the UK (36 department stores, 12 John Lewis at home and
shops at St Pancras International and Heathrow Terminal 2) as well
as johnlewis.com. The retailer stocks around 350,000 separate lines
in its department stores and on johnlewis.com across fashion, home
and technology. This year John Lewis & Partners won, ‘Best
Multichannel Retailer 2018’, ‘Best Clothing Retailer 2018’, and
‘Best Furniture Retailer 2018’ at the GlobalData Customer
Satisfaction Awards 2018. John Lewis Finance offers a range of
comprehensive financial services products - including Insurance,
Foreign Currency, International Payments and the Partnership Card -
delivering the values of expertise, trust and customer service
expected from the John Lewis brand. www.johnlewisfinance.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181011005956/en/
Williams-Sonoma, Inc.U.K. PR:Sophie Hughes,
+44(0)20-3865-6169PR & Brand Marketing
Managerslhughes3@wsgc.comorU.S. PR:Kendra Stewart,
415-616-7823Director, Brand Marketing, PR and
LicensingKRStewart@wsgc.com
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