NEWPORT BEACH, Oct. 10, 2018 /PRNewswire/ -- Chipotle Mexican
Grill (NYSE: CMG) is celebrating 100 million views of its
digital Giphy stickers by bringing some of the most popular
stickers to life in the form of limited edition scratch and sniff
stickers. Available now for purchase on Chipotle.com, the stickers
are real-life designs of some of the most-used Chipotle Giphy
stickers on Snapchat and Instagram: "Would Rather Be At Chipotle,"
"Less Talk More Guac," and "Salsa Flame," which feature scents of
smoky adobo, roasted cumin, and flaming chili, respectively.
"We've seen tremendous enthusiasm for the Chipotle Giphy
stickers since they launched on Snapchat and Instagram, and love
that these give people the freedom to express themselves in
creative ways on social media," said Tressie Lieberman, vice president, digital
marketing and off-premise at Chipotle. "As we continue to push the
bounds on digital and social innovations, we're also seeing a
demand to bring many of these digital experiences into 'real-life,'
which is why we wanted to create these fun, real-life scratch and
sniff stickers for our fans."
Chipotle was one of the first major brands to launch stickers on
Giphy in June 2018. The company
worked with designer and Instagram pro, Pablo Rochat, to create highly engaging designs
that were inspired by popular fan conversations found across social
media. Chipotle leveraged learnings from the early experimentation
to create a Sponsored Sticker Pack on Snapchat. Chipotle continues
to experiment with Giphy stickers to promote new products and
insider Chipotle tropes, most recently it launched a new sticker,
along with the Snapchat Sticker Pack, to celebrate National
Guacamole Day and the launch of its large-sized guacamole side.
Chipotle plans to continue to expand its offering of Giphy
stickers and its next app update will allow customers to easily
send Giphy stickers via SMS.
For more information on the scratch and sniff stickers, please
visit Store.Chipotle.com.
Giphy is a registered trademark of Giphy, Inc., New York, NY.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without added colors, flavors or other
additives. Chipotle had more than 2,450 restaurants as of June
30, 2018 in the United States, Canada,
the United Kingdom, France and Germany and
is the only restaurant company of its size that owns and operates
all its restaurants. With more than 70,000 employees passionate
about providing a great guest experience, Chipotle is a longtime
leader and innovator in the food industry. Chipotle is committed to
making its food more accessible to everyone while continuing to be
a brand with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells,
founder and executive chairman, first opened Chipotle starting with
a single restaurant in Denver, Colorado in 1993. For more
information or to place an order online,
visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill