Brand Leaders from Saatchi & Saatchi,
Hearst Magazines Digital Media and Thumbtack to Join Type Designers
from the Monotype Studio to Discuss Type Strategies in Adobe MAX
Session
Monotype (Nasdaq: TYPE) today introduced a variety of new
features and designs across its portfolio of type solutions that
will be showcased at Adobe® MAX next week. New enhancements to
Mosaic™, the company’s innovative font discovery, management,
collaboration and workflow solution include: the ability to upload
and manage a user’s complete collection of fonts (including
non-Monotype fonts), a refreshed user interface and new
collaboration features. At next week’s event, Monotype also will
preview font discovery technology, a utility that offers a smarter
and more innovative alternative to the A-Z font lists found in most
creative and enterprise software applications.
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the full release here:
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Akira Kobayashi, Type Director APAC,
Monotype (Photo: Business Wire)
Additionally, Monotype introduced the Neue Frutiger World
typeface, an expansive family for global branding and corporate
identity that supports more than 150 languages. The new Mosaic
capabilities, technology preview and the Neue Frutiger World
typeface will be featured in Monotype’s booth at Adobe MAX, taking
place October 15-17 in Los Angeles.
“Our Mosaic solution is streamlining the way creatives and
enterprise organizations discover, manage and deploy type across an
organization,” said Scott Landers, President and CEO of Monotype.
“With our best-in-class IP at the center of the offering, we’ve
taken a giant leap forward in the type industry by wrapping
workflow tools and expertise within the heart of a cloud-based
software solution, helping to solve many of the common challenges
that creatives and enterprises have faced when working with type.
With Mosaic, we’re making type an iterative and inspiring part of
the branding and design processes.”
Mosaic: New Capabilities Improve Discovery, Collaboration,
Management and Distribution of Fonts Across the
EnterpriseResponding to feedback from creatives at hundreds of
global brands, Monotype is introducing a number of new features to
Mosaic. The new features will be available in beta in Q4, and
include: the ability for users to upload and manage their complete
collection of non-Monotype fonts; a refreshed user interface that
improves the creative workflow; and new user management and
collaboration features that make it easier for users to share
assets across multiple brands and companies.
In addition, new typefaces continue to be added to the Mosaic
library, including the Walbaum, Madera, Unitext and Hope Sans
designs, among others.
Monotype has also made it easier for brands and agencies to take
advantage of the multiple benefits of Mosaic by offering two
distinct packages based on specific customer needs: Mosaic Design
and Mosaic Design and Deploy.
- Mosaic Design is for customers
looking for creative freedom and an easy way to discover, manage,
share and activate fonts across their design workflow. With this
option, customers can leverage all of the great features of Mosaic,
along with the freedom to create, prototype and test with any fonts
in the library.
- Mosaic Design and Deploy
includes all the capabilities of Mosaic Design, plus distribution
rights based upon specific customer needs.
Monotype Font Discovery PreviewMonotype will host a
technology preview that showcases an innovative and more effective
way to discover and use type as part of the everyday desktop
workflow. Leveraging a combination of Monotype’s expert curation,
artificial intelligence and machine learning, the Monotype font
discovery preview removes the barriers of individual software
features by offering useful font choices to creative professionals
based on current font selections and projects from sources like the
Monotype Library, Adobe Typekit® and Google. With Monotype font
discovery, designers will no longer have to spend time sorting
through cumbersome A-Z font lists across multiple creative
applications to find the best fonts for their projects. The
Monotype font discovery utility will also be available as a beta in
Q4.
The Neue Frutiger World Typeface: A Timeless, Global Branding
and Corporate Identity Solution that Is Functional, Clear and
WarmThe Neue Frutiger World typeface is an expansive family of
functional, legible and warm fonts that cover more than 150
languages from scripts that include Latin, Greek, Cyrillic,
Georgian, Armenian, Hebrew, Arabic, Thai and Vietnamese.
The typeface addresses the need for global branding
typefaces–offering a consistent voice across markets, geographies
and consumer touchpoints, and a simpler way of licensing global
language type families. The Neue Frutiger World family was designed
by a large team of designers from the Monotype Studio as well as
select external partners, under the leadership of Monotype type
director Akira Kobayashi. The family is available in 10 weights
from Ultra Light to Extra Black, with matching italics. The
collection is one of the most versatile sets of sans serif world
fonts available today.
The Neue Frutiger World typeface family is designed for use in
branding and corporate identity systems, advertising, signage and
wayfinding, in both print and digital environments. It’s equally at
home in magazines, books, packaging, collateral and display
advertising, as it is on smartphones, tablets, computers and
digital billboards.
The typeface pairs with Monotype’s new CJK designs, including M
XiangHe Hei for Traditional Chinese and Simplified Chinese, Seol
Sans for Korean and Tazugane Info for Japanese, which were designed
to address brands’ needs to expand into Asian cultures. This
extends the success of Monotype’s first Japanese typeface Tazugane
Gothic, released in early 2017 and recently named a recipient of
the prestigious 2018 Good Design Award. The Good Design Award
program honors design that enriches lives and society.
Single weights of the Neue Frutiger World typeface are available
for $/€149 or £127 each. The complete typeface family is available
for $/€499 or £425.
The typeface is available to customers through Mosaic.
Individual font licenses are also available through MyFonts.com at
an introductory promotion of 50 percent off through November 23,
2018.
Don’t Miss Monotype’s Speaking Session at Adobe MAX –
Typography Dilemma: Choosing Between Custom, Modified, and Library
TypeMonotype type directors Charles Nix and Steve Matteson will
be joined by Jason Schragger, Chief Creative Officer of Saatchi
& Saatchi, Theresa Mershon, Creative Director, UX and Product
Design of Hearst Magazines Digital Media, and Andrew “AJ” Johnson,
Design Manager of Thumbtack to discuss their respective type
strategies.
The session, “Typography Dilemma: Choosing Between Custom,
Modified, and Library Type,” will explore how these brands
determined whether to commission the design of a custom typeface,
take an existing one and modify it for their purposes and identity,
or select an existing design from a type library. Learn about
their creative processes and the impact their decisions had on
their brand identities.
The session takes place on Monday, October 15, 1:00-2:15 pm, in
JW-Diamond 2.
About MonotypeMonotype empowers creative minds to build
and express authentic brands through design, technology and
expertise. Further information is available at www.monotype.com.
Follow Monotype on Twitter, Instagram and LinkedIn.
Monotype is a trademark of Monotype Imaging Inc. registered in
the U.S. Patent and Trademark Office and may be registered in
certain other jurisdictions. Mosaic, Seol Sans and M XiangHe Hei
are trademarks of Monotype Imaging Inc. and may be registered in
certain jurisdictions. All other trademarks are the property of
their respective owners. ©2018 Monotype Imaging Holdings
Inc. All rights reserved.
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version on businesswire.com: https://www.businesswire.com/news/home/20181010005480/en/
MonotypeAndy Rodger, 781-782-9335andrew.rodger@monotype.com
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