NORTHBROOK, Ill., Oct. 9, 2018 /PRNewswire/ -- In recognition
of National Fire Prevention Week, Allstate has released Escape
Route, a new Allstate Mobile app feature, to help families create
and practice fire escape plans using augmented reality (AR).
According to the National Fire Protection Association, U.S. fire
departments respond to a home fire every 90 seconds. Yet only one-
third of American households have developed and practiced a home
fire escape plan: something Allstate hopes to change through this
new smartphone experience.
Allstate Mobile's Escape Route helps customers create a plan to
protect themselves and their families when disaster strikes. Escape
Route uses a mobile phone camera to add a virtual image to
real-life surroundings. Users mark a starting point, trace a route
and designate an exit point at least 50 feet away from their home.
The app then overlays the route on users' real-life surroundings.
Families can review and access their virtual plan at any
time.
"We constantly innovate and look at how new technologies can be
applied to real-world problems," said Allstate's Director of
Mobility Michael Antognoli,
"Protecting our customers is our business, so we're excited to
share this new innovation using augmented reality to help families
plan an emergency escape route using the Allstate Mobile app."
Escape Route builds on Allstate's commitment to customer safety
and is the latest of the company's fire safety initiatives.
Families can learn more about how to keep their homes safe on the
Allstate Blog (blog.allstate.com) which includes articles and
videos on home safety, testing smoke detectors and choosing fire
extinguishers:
https://blog.allstate.com/prepare-home-emergencies-room-by-room/
https://blog.allstate.com/ionization-vs-photoelectric-smoke-alarm/
https://blog.allstate.com/test-smoke-detectors/
https://blog.allstate.com/fire-safety-heres-how-to-choose-the-right-fire-extinguisher-video/
Escape Route is user-friendly, so kids and parents can create
their virtual plan together. The app also builds family fire safety
awareness by offering fire safety tips.
Allstate is launching Escape Route to support 2018 Fire
Prevention Week, a national awareness week from October 7 through October 13 that aims to educate
Americans about steps to take to reduce the likelihood of having a
fire––and how to escape safely in the event of one.
How to Access Escape Route: Escape Route is available in the
Allstate Mobile app for iPhone users running iOS 11.3 or
above. Allstate policy owners must login to Allstate Mobile
to access the Escape Route experience. Allstate Mobile is available
for free in the iTunes App
Store.
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SOURCE Allstate Insurance Company