ST. LOUIS, Oct. 8, 2018 /PRNewswire/ -- Build-A-Bear
Workshop®, Inc. (NYSE:BBW) today announced the
introduction of Build-A-Bear Radio™, a new streaming radio station
where "the fun is always on." The station—powered by Dash
Radio—will feature music that kids and parents are sure to love, as
well as a schedule of fun segments, including interviews and
kid-inspired content. On October 10,
Build-A-Bear Radio will officially kick off the station with the
premiere of an exclusive, brand-new version of the hit single,
"Have It All," re-imagined by GRAMMY® Award-winning
artist Jason Mraz. The song will
debut the talents of a group of young artists known as The Jason
Mraz Kids and marks the beginning of a collaborative relationship
between Build-A-Bear and Mraz.
Build-A-Bear Radio will broadcast primarily from the Dash Radio
studio in Los Angeles, with
occasional special features and interviews to be recorded at the
brand-new Build-A-Bear Radio sound studio, located at the
Build-A-Bear Workshop store in Manhattan on 34th Street. As with
Build-A-Bear Workshop, the goal of Build-A-Bear Radio is to create
a fun and safe place for families to have a great experience and
for kids to be engaged and empowered. Children will be able to
interact with the station and influence its content through
buildabear.com/radio, and families will be able to watch and hear
select interviews and performances at the 34th Street
sound studio.
Anyone can sign up for a free subscription at
dashradio.com/buildabear or with the Dash Radio app for iOS or
Google Play where subscribers can save their "dashboard" of
favorite music. Fans can also listen in anytime at
buildabear.com/radio.
"Music is an important part of the Build-A-Bear Workshop
experience," said Sharon Price John,
president and CEO, Build-A-Bear Workshop. "Hit songs and original
music, inside sound chips that are added to our furry friends, have
been incorporated into our Make-Your-Own process for years. In
celebration of the new Build-A-Bear Radio station, we're kicking
off an exciting, ongoing relationship with Jason Mraz, whose music undoubtedly 'adds a
little more heart to life,' which is our mission at
Build-A-Bear®. With a complimentary subscription to
Build-A-Bear Radio, we encourage families to check out the new
version of Jason's inspiring song, 'Have It All,' and experience
the on-air fun together."
"My passion to use music for the power of good aligns so well
with Build-A-Bear's mission and their encouragement of creativity
and discovery through making furry friends," said Mraz. "The launch
of Build-A-Bear Radio is an exciting opportunity to begin our
collaboration and debut an exclusive version of 'Have It All,'
featuring talented young artists. We are looking forward to the
opportunities and potential of what's to come."
To keep the on-air excitement going, well-known DJ Ricardo
Ordieres will host the Build-A-Bear Radio show, as well as a weekly
Top 20 Countdown. He will keep kids and adults entertained with
unique features like "BEAR-aking News" that will serve up cool
news stories of the day, and "PAWsitivity Plays,"
highlighting the good works of great young people. Ricardo will
also interview some of today's most talked-about artists in
exclusive "Workshop Sesh" segments from coast to coast.
Build-A-Bear Radio was conceived by Dash Radio Vice President of
Business Development—and GRAMMY® Award nominee—Clinton
Sparks. Sparks collaborated with Dash Radio founder and CEO
Scott Keeney (a.k.a. DJ Skee) to
bring the concept to Timothy Temper, who spearheaded the
partnership with Build-A-Bear on behalf of Foundation Media
Partners. Together, Dash Radio and Foundation Media Partners worked
with Build-A-Bear CEO Sharon John to
develop the one-of-a-kind radio station featuring curated content
and the songs and stories behind today's established and emerging,
family-friendly, pop artists.
Dash Radio currently boasts millions of subscribers who enjoy
non-stop, live broadcasts and original stations across multiple
genres and categories. Stations are powered by some of the biggest
artists, DJs, radio personalities, musicians, and music tastemakers
in the world. Earlier this year, the streaming platform began
rolling out as a standard offering in a variety of new GM vehicles
in the U.S.
To listen to Build-A-Bear Radio instantly and keep tabs on
upcoming artist appearances, visit buildabear.com/radio.
About
Build-A-Bear®
Build-A-Bear® is a
global brand kids love and parents trust that seeks to add a little
more heart to life. Build-A-Bear Workshop has over 400 stores
worldwide where guests can create customizable furry friends,
including corporately-managed stores in the United States, Canada, China, Denmark, Ireland, Puerto
Rico, and the United
Kingdom, and franchise stores in Africa, Asia,
Australia, Europe, Mexico and the Middle East. In 2018, Build-A-Bear was named
to the FORTUNE 100 Best Companies to Work For® list for
the 10th year in a row. Build-A-Bear Workshop, Inc.
(NYSE:BBW) posted a total revenue of $357.9
million in fiscal 2017.
About Dash Radio
Dash Radio is the global leader in
curated, lean-back audio experiences. Since its 2015 launch, Dash
has become the world's largest all-original digital broadcaster,
empowering many of the world's biggest artists, influencers and
brands to take radio over the top, directly to fans, without fees
or subscriptions. Featuring over 80 curator-championed original
stations, Dash is available on 50+ platforms – inside nearly every
connected car service, smart home product and IoT device. With no
traditional commercials, Dash Radio offers fans the perfected music
discovery experience free of charge, while offering brands a more
authentic and effective way to engage these audiences worldwide.
For more information, please visit dashradio.com.
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SOURCE Build-A-Bear Workshop