ST. LOUIS, Oct. 4, 2018 /PRNewswire/ -- Build-A-Bear
Workshop®, Inc. (NYSE:BBW), in partnership with licensing agent
Brand Activation Consulting (BAC), has launched new, D-I-Y plush
sets and a mini blind-box plush collection from licensee Just Play,
a leader in the children's consumer goods industry, both of which
are on shelves now exclusively at U.S. Walmart stores and
Walmart.com.
The Just Play D-I-Y Build-A-Bear Workshop Rainbow Bear and Pink
Kitty plush sets include a 10" furry friend, stuffing, a heart
locket, a birth certificate, a fashion outfit, and accessories.
Kids can add stuffing and a special heart-shaped locket to their
furry friend and then dress them in a coordinating outfit.
The Just Play mini Build-A-Bear Workshop plush blind-box
collection is a series of 4" plush characters featuring vibrant
colors and patterns; each collectible comes with an iconic
Build-A-Bear Cub Condo that kids can color and customize.
This August, Build-A-Bear Workshop launched slippers from
Esquire Footwear at Walmart stores with plans to roll out to Target
and Rite Aid in October. New licensee Global Brands Group Beauty
will launch Build-A-Bear Workshop cosmetics and health and beauty
aids in the fourth quarter of 2018 across a host of retailers.
The growing Build-A-Bear Workshop outbound license portfolio now
includes Innovative Designs (stationery and craft kits); Inno Knits
(apparel); H.E.R. Accessories (jewelry and small accessories);
Rashti & Rashti (baby apparel, gifting, toys and sleepwear);
Fast Forward (bags and purses); Shindigz (party goods);
Lion Forge Labs (graphic novel); and
Underwraps (costumes).
"Many of our most recent in-store collections were created with
outbound licensing in mind and, because we believe in these
partnerships and products, we integrate outbound product launches
into our company marketing plans to present them to our passionate
fan base," said Jennifer Kretchmar,
Chief Product Officer, Build-A-Bear Workshop. "As a nearly
21-year-old company with strong brand affinity, we are encouraged
by the ongoing expansion of our outbound licensing program and the
interest and excitement from new licensees. We believe these new
partnerships and collections will help drive licensing storylines
and help us monetize the Build-A-Bear® brand for years to
come."
Build-A-Bear outbound license products are shared regularly with
nearly 6 million highly engaged Guests enrolled in the Build-A-Bear
Bonus Club, a complimentary loyalty program that allows members to
earn rewards for every purchase and exclusive access to events and
promotions.
"Build-A-Bear is a beloved, evergreen brand with tremendous
affinity, as well as a broad assortment of products that appeal
across genders and generations," said Michelle McLaughlin, Principal, Brand Activation
Consulting. "We look forward to the rollout of our newest offerings
from our best-in-class line-up of licensees."
About Build-A-Bear®
Build-A-Bear® is a global brand
kids love and parents trust that seeks to add a little more heart
to life. Build-A-Bear Workshop has over 400 stores worldwide where
guests can create customizable furry friends, including
corporately-managed stores in the United
States, Canada,
China, Denmark, Ireland, Puerto
Rico, and the United
Kingdom, and franchise stores in Africa, Asia,
Australia, Europe, Mexico and the Middle East. In 2018, Build-A-Bear was named
to the FORTUNE 100 Best Companies to Work For® list for
the 10th year in a row. Build-A-Bear Workshop, Inc.
(NYSE:BBW) posted a total revenue of $357.9
million in fiscal 2017. For more information, visit the
Investor Relations section of buildabear.com.
About Brand Activation Consulting (BAC) is a full
business development agency, is focused
on driving revenue and increasing marketing touch points
for commercial brands via various business models including;
launch strategy, retail development, sales, strategic partnerships,
licensing, joint venture / acquisition and business
planning. BAC is the licensing agency of record for
Build-A-Bear Workshop, Just Born Candy Companies (Peeps,
Mike&Ike and Hot Tamale), Teflon and Roald Dahl Brands (Charlie & the Chocolate
Factory, Matilda, BFG and James and the Giant Peach). Principles,
Bob Traub and Michelle McLaughlin, have held various
executive positions successfully nurturing entertainment and
blue chip brands to commercial success in U.S. retail and abroad.
For additional information about Brand Activation Consulting, email
Lauren Dickinson at
ldickinson@bac-usa.com / www.bac-usa.com
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SOURCE Build-A-Bear Workshop