HILTON HEAD ISLAND, S.C.,
Oct. 3, 2018 /PRNewswire/ -- The
Heritage Classic Foundation is pleased to announce that Southern
Tide, the premier coastal lifestyle and apparel brand, has signed a
multi-year agreement as the "Official Style" sponsor of the RBC
Heritage Presented by Boeing. This is a notable partnership for RBC
Heritage, as this is the first time the Heritage Classic Foundation
has partnered with a lifestyle apparel brand.
The partnership will kick off efforts in 2018 leading up to and
beyond the PGA TOUR golf tournament April
15-21, 2019. Southern Tide will be partnering with the
tournament in their signature southern way. Expect to see the
"Southern Tide Experience" on the Heritage Lawn, for all patrons –
complete with complimentary swag and much more during the April
event. Advertising and participation in the Pro Am shopping spree
is also included in the partnership. RBC Heritage staff will be
outfitted in items from Southern Tide's T3 golf collection. The T3
collection is a Southern Tide staple, beloved by players and
customers. Southern Tide will be weaving the partnership within
premium retail partners and product development looking into
2019.
During the tournament, RBC Heritage volunteers will sport some
of the latest performance offerings from Southern Tide, including
the new Jack and Jackee Performance Polos. The brand is also
rolling out a custom Heritage-inspired design, with a fun take on
the tournament's signature tartan plaid.
"The Heritage Classic Foundation is grateful to be partnering
with this elite lifestyle brand," said Steve Wilmot, President of the Heritage Classic
Foundation. "We are proud of our South
Carolina heritage as we celebrate fifty one years and jumped
at the chance to be styled by this well-known Palmetto State brand
that is available at more than 850 retail locations across the
country."
Christopher Heyn, CEO of Southern
Tide, goes on to say, "The RBC Heritage is a celebrated
tradition among golf enthusiasts and a must-experience event
in the Southeast. In all that we do, our goal is to have fun with
family and friends while looking great. Golf is
a pastime enjoyed by many of our fans and has played a
special role in the Southern Tide identity throughout the years.
We're excited to bring our fresh take on coastal lifestyle
sportswear to the PGA TOUR and to embrace what we are all
about."
The 51st annual RBC Heritage Presented by Boeing will take place
April 15-21, 2019 at the famed
Harbour Town Golf Links. Tournament tickets are on sale at
www.rbcheritage.com.
About the RBC Heritage Presented by Boeing
The RBC
Heritage Presented by Boeing is the only PGA TOUR event in
South Carolina. Played over the
Harbour Town Golf Links on Hilton Head
Island since 1969, the event is celebrating its 51st year
April 15-21, 2019. The Heritage
Classic Foundation, general tournament sponsor, distributes the
proceeds from the tournament to hundreds of non-profit
organizations. Since it was founded as a 501 (c)(3) in 1987, the
Foundation has donated $39 million to people in need. For
information on how to "Get Your Plaid On!", call 843.671.2448,
visit www.rbcheritage.com or Facebook (RBC Heritage) and Twitter
(@RBC_Heritage).
About Southern Tide
Founded in 2006, Southern Tide is
a Greenville, S.C.-based lifestyle
apparel brand that boasts exceptional craftsmanship and classic
design. Southern Tide is best known for its Skipjack Polo, deemed
by many to be the finest, most comfortable polo shirt. In addition
to the Skipjack Polo, Southern Tide offers a variety of apparel and
accessory products. Southern Tide is available for purchase in more
than 850 specialty retailers and premium department stores in more
than 45 states across the United
States as well as online at www.southerntide.com. Southern
Tide is a wholly owned subsidiary of Oxford Industries. (NYSE:
OXM)
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SOURCE Southern Tide